Who would have believed it? The Crous chocolate muffin is now world famous. As observed by BFMTVa cafe in New York brought in hundreds of muffins from Saint-Denis Olympic Village for distribution in a pop-up store, Saturday 17 August. The American brand, Isshiki Matcha, has called its pop-up shop “muffin mania”.
Just when we thought we had nothing to teach Americans about muffins, the “made in France” package from Crous has gone viral on social media since Norwegian swimmer Henrik Christiansen to post now. nicknamed “Muffin man”. There are about ten videos on his TikTok account dedicated to the holy cake, with its gourmet chocolate chips and flowing heart.
Since then, dozens of internet users have filmed themselves on Instagram and TikTok enjoying the muffin, while others claim to have found “the recipe” to cook the same thing at the house
Below, TikTok influencer @Madi_snacks, with 28K subscribers, showed off her taste.
On photos posted by EV Grieve on X, formerly known as Twitter, we see a long queue. It must be said that time was running out as the pop-up shop was only open on Saturday. The pop-up store was only open last Saturday. On Instagram, the coffee Ishki Matcha some customers said they waited up to two hours.
On TikTok, a Frenchman named Théo filmed the scene.
At the initiative of this muffin importer: Angel Zheng, the founder of Isshki Matcha, and the artist Kelin Carolyn Zhang. In a video posted on TikTok, the two explained that they had this venture simply because they wanted taste this muffin“!
2024-08-18 17:54:10
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