In early April, lawyers for Facebook moderator Daniel Motaung wrote to the management of the parent company, Meta, as well as one of its subcontractors, Sama, threatening them with legal action if these two companies do not did not improve the working conditions of their employees.
This story could become Facebook’s most epic fight in Africa, since the blockages of the social network by certain governments in recent years.
An invisible army
In March 2019, Daniel Motaung, the 27-year-old South African who now tackles the social media giant, was hired by Sama, in Nairobi, Kenya, to moderate content on Facebook in the Zulu language.
On the Internet, moderators are the first line of defense against violent, shocking, hateful or misleading content. Their job is to review content and remove content that does not comply with the platforms’ rules of use. Motaung remembers the first video he deleted: a beheading scene.
Sama is Facebook’s main subcontractor for content moderation in Africa. The company is responsible for recruiting and supervising the employees who carry out this work. Neither Sama nor Meta have agreed to reveal the amount of the contract that binds them. We know, however, that Accenture, the consulting firm, earns $500 million a year to do the same kind of work.
No psychological support
The company, originally called Samasource, first
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It is at the heart of a world turned upside down by the Covid-19 pandemic that The Continent was launched in April 2020. This original medium aims to bring together “the best reports” made in the four corners of the African continent. “Never has the need for access to precise, deep and accurate information been so pressing”, writes the title in its first editorial. “We cannot distribute screening tests to you. We don’t have ventilators, but we have a vital job to do: keep you informed.” Backed by the highly reputed South African newspaper Mail & Guardian, The Continent is a weekly available free of charge, in the format PDFand thought to be shared on social networks.
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