Faced with this economic upheaval, a number of communities are mobilizing to breathe a real breath of financial oxygen, to revitalize the local fabric. Inevitable infusion, unfortunately slowed down by the uncontrollable upheavals of the health crisis. In Forbach, as in Nancy, Metz, Epinal, Sarreguemines, or Saint-Avold, the new Municipalities are urgently developing unifying initiatives aimed at boosting their urban center.
The job profile
Kevin Césarec, is one of these specialized stakeholders, dedicated to the implementation of effective short-term strategies to reactivate commercial activities, but also to promote the installation of new brands in desperately empty cells. “We won’t work miracles, but our work must bear fruit in the next three years. My contract runs until 2026. I intend to make the most of this respectable space-time to carry out my mission ”. Son of traders, trained in mass distribution, Kevin Césarec has the perfect job profile. “I went through all levels. From trainee to store manager, while sitting in a merchant association ”.
Curriculum adapted to the heavy task that awaits it. “The challenge is fascinating, combining the role of manager and the operational responsibility of the city’s attractiveness service, I will engineer realistic operations, full of ambition”. Hired two months ago, Kevin has already finished with the inventory of this critical situation, he is now entering the active phase of his “job”.
First observation, the impossibility of realizing the animation for the Halloween parties, at the end of the month. “The Prefect of Moselle has advised against the organization of any public event around this theme”. Party postponed, in the perspective of a month of December, placed under the sign of solidarity and conviviality. “Give it back its family and festive dimension in the street. However, with great concerns about the feasibility of our animation project. We will wait for government instructions, before we commit ourselves definitively to this process, which is rewarding for downtown stores. For the moment we are moving forward, as if nothing had happened ”.
The Moselle is a heritage
Originally from Forbach, Kevin Césarec has been immersed in the electrifying atmosphere of the world of commerce since his earliest childhood. “My father is an executive at Cora Forbach, my mother manages one of the three family bakeries grouped under the Cacoparo brand”. After graduating from Pierre Adt College, then Lycée Jean Moulin, in Forbach, Kevin obtained his bac ES which directed him to a BTS, alternately, within ISG Burghoff, with the Record store in Grosbliederstroff as a company tutor. Reinforcing his university background with a structuring year, in a business school in Reims, completed by a life-saving internship as a department manager, at Cora Metz-Technopole. “Under the leadership of an exceptional director, in the person of Christian Champion who really made me want to get started in this sector”. Too far from his native Moselle East, Kevin gives a favorable response to a rewarding proposal from Fabrice Beck, CEO of Leclerc Creutzwald. “Another remarkable leader who made me progress in management and management.” Four years as trainers, before an unexpected rebound, at Cora in Moulins les Metz “where I find Christian Champion”. Responsible for fresh products, this ghost, armed with good intentions, will, for two years, strengthen his “back ground” as a team leader. Once again, lacking Bassin Houiller, he takes the path of Leclerc Creutzwald, this time for nearly three years. True companionship for this itinerant in search of stability.
City center manager
“Wishing to stand on my own feet, I opened, with my uncle, a Cocci Market in Behren”.
First experience as an independent, confirmed a few years later by the takeover of the Coccinelle de Forbach, belonging to the Dutch group Colruyt. An atypical journey for this young leader who, the day after the election of Alexandre Cassaro, elected mayor of Forbach at the age of 31, has set himself a completely different challenge: “to act as City Center Manager.” The desire to devote myself fully to this fascinating adventure, by quickly starting to relaunch local commerce ”. Revitalize the heart of the city, recruit new brands and traders looking for franchises or simply funds to invest, and mobilize all the energies around this project, led in Forbach by Sabrina Hassinger, sales and insurance assistant, in synergy with its managerial functions, the direction of the attractiveness service of the City. “By relying on a motivated group and sometimes by inspiring me from commendable initiatives carried out in other localities in the region, such as Sarreguemines or Thionville”.
Fundamental work aimed at giving a decisive boost to local trade. “Long-term action that is prepared carefully in the shadows, before hoping to shine in full light”.
A striking entertainment program for 2021 will be presented next November, integrating, in passing, end-of-year commercial operations, “including the opening of 22 chalets, perhaps 24, rue Nationale.” “Objective declared, thirty structures next year and forty in 2022”. Citizen convinced of the future of his hometown, Kevin Césarec also militates, actively alongside his mother in the ranks of the association “Forbach en Rose”, co-organizer with USF Athletics for the benefit of the League for the fight against cancer which brought together 700 participants in 2019. “Unfortunately canceled, last July, following confinement and the health crisis”. This former footballer of Petite Rosselle and Merlebach, loves sport, now frequenting the tennis courts in his spare time. Investment at all times, on a personal, professional and sometimes voluntary basis, which leads him to flourish in different areas of attraction, always with the same determination and business at heart.
– Text: Christian MOREL – Photos: Stéphane Stifter and Royalty Free –
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