In front of the Burger King in Chartres, what was this “Burgers Vérité” operation?

Hijacking the famous “Burger Mystery” operation to question this fast-food restaurant on the conditions in which its chickens are raised: this was the objective of the activists of the L214 association who gathered in front of the Burger King in Chartres (Eure-et-Loir) this Saturday, May 21, 2022.

The association organized its own version of this marketing operation of the fast-food chain, renaming it: “Burgers Vérité”.

“Burger Vérité” action in Chartres

“Burger King’s Mystery Burger operation usually allows customers to discover a hamburger at random: the consumer receives a box without knowing which burger is inside”, recalls the animal rights association to introduce this new action. to Chartres.

By using the codes of this marketing campaign, the activists, dressed in a uniform Burger King hijacked, distributed somewhat special burger boxes, without a burger inside!

Consumers could find there revelations about Burger King’s chicken supply practices: “extreme densities, ultra-rapid growth rate of animals due to genetic selection, never changed litter”, denounces L214.

“Revealing the cruelty behind these marketing operations”

Burgers Vérité boxes also contained a QR code to show customers images and invite them to sign an online petition to ask the channel to take a firm stand against the worst of intensive farming.

It’s important to expose the cruelty behind Burger King’s chicken marketing and products. Unlike its main competitors in France, Burger King still refuses to make a firm commitment to respect the criteria of the European Chicken Commitment and continues to source its supplies from the worst intensive chicken farms.

In addition to this action on the ground, the activists of L214 have “discreetly slipped” boxes of these “Burgers Vérité” to the delivery people of the platforms.

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