Listen to the audio version of the article
In Europe, 29% of women invest, an increase of 11% compared to the previous year (26% in 2022). On the other hand, male investors grew by 4%, to 47% (46% in 2022). Furthermore, just under half of young people aged between 25 and 34 (46%) invest, with an increase of 13% compared to the previous year.
These are the most significant data from the research that BlackRock commissioned from YouGov to analyze the investment approach at a European level. The BlackRock People & Money 2024 survey examines the behavior and approach of current and potential investors in 14 European countries, the difficulties they encounter, which instruments they choose to invest in today and which they intend to invest in in the next 12 months.
For Luca Giorgi, Head of iShares and Wealth BlackRock Southern Europe: «The world of investments is constantly evolving. The new generations of investors prefer the use of tools such as ETFs and are increasingly looking to the digital channel to take their first steps in the world of investments. We believe that this democratization of investments will allow even more people to access efficient financial tools, promoting financial inclusion.”
An ever-increasing number of Europeans are investing and plan to continue to do so over the next 12 months. By 2023, the research found that 11 million new investors have registered across Europe. In 2024, 34% of Europeans will have investments, with a relative growth of 11% compared to 2023.
In particular, three different phases appear in the progress of investments in Europe. In the Nordic countries there is high participation in the world of investments, with one in two people investing. The UK saw the largest increase compared to the previous year, with an increase of 21% (from 30% in 2022 to 36% in 2024), representing 3.5 million new investors. Germany and Switzerland remain the largest markets in Europe, with more than one in three investors in Germany. Also in Berlin, significant growth has been recorded since 2022, with 3.2 million new investors (14%).
