Top start for the 2020 winter sales! Let’s go for four weeks of discount, four weeks and no longer six as usual. It is a request from traders to try to relaunch a little this period which attracts less and less, but still paradoxically very expected, especially after a month of December marked by the days of strike in transport.
Gauthier Derache the director of the Toison d’Or in Dijon confirms, this is a highlight for its shopping center: “Today the sales remain a very strong moment, with a high attendance, compared to a standard day, we can say that we almost double the attendance on the first days, especially on the first Wednesday and the first weekend. We’re still having the same craze. We’re a shopping center with a lot of brands, and this mass effect brings visitors. “
Physical sales still have a future
“Commerce changes: we have physical commerce, online commerce, and we also have low prices all year round. Inevitably, impulse purchases are spread a little more over the whole year. When we group together all these purchases, we realize that the physical trade is doing very well. Even if some of our customers prepare their purchases on the internet, they automatically return to physical points of sale, which allow them to live a shopping experience a little Today it’s the salesperson’s role to be a real coach and support our customers. “
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