It’s a fun world out there. Snapchat’s parent company lost around $ 1.3 billion in market value in 2018 after reality TV star Kylie Jenner tweeted that she was no longer using the messaging service. In 2021, it’s Coca-Cola’s turn. Attended a Euro 2020 press conference, Portuguese football star Cristiano Ronaldo did not appear to be a fan of soft drinks after removing two bottles of Coca-Cola kept in front of him.
The 36-year-old pushed aside the cola bottles as he sat down to speak to the media ahead of their Group F opener against Hungary. This had a real impact, as Coca-Cola’s stock prices fell 1.6% from $ 242 billion to $ 238 billion, a loss of $ 4 billion, according to a report in The Daily. Star.
Since then, the internet has been inundated with memes and mockery. While many leaned into the drink brand itself, others returned to Ronaldo by sharing his old video endorsing the product. While the incident baffled market gurus and anyone who saw it unfold in real time, Fevicol became the real winner of this rather bizarre fiasco with original publicity.
In his ad, Fevicol, which makes adhesives, proudly boasts, saying, “Na bottle hategi, na valuation ghategi (neither the bottles will move nor the valuation will drop).
However, this is not the first time that Fevicol has impressed audiences with his advertising campaign. Over the years, Fevicol has built a reputation for producing thought-provoking ads, many of which are considered the gold standard in the marketing world. “Dum laga ke haisha…” “Yeh Fevicol ka mazboot jod hai… toothega nahi” are some of the iconic slogans that made the brand a household name at the time.
Fevicol’s news report about the incident did not go unnoticed.
Earlier the internet, being the internet, decided to dive deep – and found an old ad in which Ronaldo endorses Coca-Cola. The ad shows the Portuguese star superimposed on Coke cans in Simplified Chinese and playing football with an ice cube in a refrigerator. It ends with an image of the Coca-Cola logo and the World Cup trophy. Semi-grainy, low-quality versions of the ad can be found on YouTube since 2008, although the ad’s original air date could not be traced precisely.
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