In 2023, ADAC SimRacing Expo will showcase a ‘Content Creator Zone.’

The world of sim racing has been growing by leaps and bounds every year, drawing in gaming enthusiasts and racers alike. One of the biggest events in the sim racing world, the ADAC SimRacing Expo, has just announced an exciting new addition: the ‘content creator zone’. This new zone is set to debut at the 2023 event, and will provide a platform for content creators to showcase their skills and interact with the sim racing community. The Expo is already beloved by many in the community, and this new development is sure to make it even more exciting for enthusiasts and professionals alike. In this article, we’ll delve into the details of what visitors can expect from the new content creator zone, and why it’s a big deal for the sim racing industry.


This year, the ADAC Sim Racing Expo will return with a brand new feature for content creators and journalists to work from. The event has now entered its fifth year and has a new semi-permanent home in Dortmund’s Messe, after moving from the Nürburgring to Nuremberg last year. The expo, which will take place from the 13th-15th of October, will occupy two of the venue’s eight halls, with over 17,000 square metres of space for sim racing companies to showcase their products. The larger venue allows the organizers to expand their offerings and cater to the tens of thousands of attendees expected to come, including some of the discipline’s biggest media personalities. Head of SimRacing for cowana Marketing, Danny Giusa, revealed that a new ‘content creator zone’ would be established to help content creators, streamers, film-makers, podcasters, and social media influencers cover the event better. Additionally, the event pricing has undergone changes, including higher ticket prices, which Danny defended by explaining that costs have increased, and there will be an improved stage programme for 2023. Despite the increased prices, Danny emphasized that they are not making millions and are setting the ticket price at its lower margin because they do not know how many people will attend.


In conclusion, the ADAC SimRacing Expo promises to be an exciting event in 2023 with the addition of a ‘content creator zone’. This new zone provides an excellent opportunity for budding sim racers to showcase their talents and engage with a growing online community. The Expo promises to be a fantastic experience for all gaming enthusiasts and will offer a glimpse into the future of the world of sim racing. We look forward to what lies ahead and can’t wait to see who will be crowned as the ultimate champion. So, mark your calendars and get ready for an action-packed weekend of thrilling virtual racing at the ADAC SimRacing Expo 2023!