The year 2020 and the year 2021 were marked by many events and in particular that, well known to all, the COVID which has undermined more than one French company. It is clear that the period has been very difficult for many French companies and start-ups which have often had to show imagination, perseverance and an extraordinary capacity for resilience to resist. While some companies have had to close, others, on the contrary, have been able to do well and shine throughout the year.
How did the companies stand out?
To stand out, they all had different methods. If some have succeeded in creating the buzz or having a communication that has been talked about despite the withdrawal into oneself and isolation, others have succeeded in fundraising which reached still impressive sums, a sign of ‘an economy that is slowing down but far from being at a standstill. Remember, however, that these only represent a step and not a sign of success in itself, because confusion is easy. But the ways to illustrate themselves did not stop there since some have been able to do so through their technical or service innovation which has enabled them to stand out from the crowd and will perhaps change our habits in the future. The best way to shine is, for us, to know how to shine by respecting their values and by being noticed by this ability to work for the common good in this dark period. There are of course the companies which have been able to work for a respect for gender equality, those which have taken better care of the handicap or have succeeded in passing on innovations internally. So many cases that make it possible to realize that everything is possible even during the pandemic and which show us that a brighter future remains possible.
With the pandemic, companies have been riding the wave of change
Change. A word that scares some people but which has nevertheless become the norm. Companies must know how to evolve with the times or can quickly find themselves in difficulty. Accelerations, technological developments or even phenomena such as the pandemic have led to a profound change in companies which must constantly readjust. Change of business model, new products, new ways of selling or even of working… Change is everywhere. If this word sometimes does not evoke anything, it is first of all because it applies to all areas and fits into our personal as well as professional life even without sometimes realizing it. .
If we talk so much about change, it is first of all because it is scary and for a good reason: it is opposed to habits and routine which are reassuring. Instability and the impossibility of conceiving the future generate resistance, sometimes violent. The tendency therefore remains for many people to want nothing to change and everything to be the same. It is about a deep need for stability and benchmarks that the change upsets. “Why change something that works? “ one might ask.
The reasons exist and are quite simple. First, change is often necessary already because without it companies die, overtaken by constantly adapting competition. Just because your business has a competitive advantage today doesn’t mean it will tomorrow. Then, because it is the habits that change, those of consumers first and to which we must know how to adapt, or even manage to anticipate them. Those who missed certain turns will tell you, even the biggest companies can’t resist. Another reason that may seem obvious: to satisfy your customers more and more, which means always giving more or better and constantly renewing yourself, all of which involve change.
Talking about change is good, but succeeding is better.
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