Imaprim, a regional and independent real estate developer, founded in 2006 in Chambéry to extend throughout the Alps (Savoie, Haute-Savoie and Isère), now integrates Artificial Intelligence, AI, to optimize the customer journey during the purchase of new housing.
AI-generated sales descriptions
Based on the 2D plans of each apartment, Artificial Intelligence will analyze the surfaces, the floor, the orientation or even the layout of the accommodation… to produce a dedicated commercial description. This innovation represents a significant change in the way real estate projects are presented online.
In a demanding real estate market, where buyers want to know as much information as possible about the property on offer before making an appointment, Imaprim is committed to reinventing the purchasing experience by collaborating with Clarté Conseil, a company specializing in marketing digital real estate development.
Thanks to this partnership, more than 180 accommodations currently being marketed benefit from a personalized commercial description generated by AI, thus offering potential customers a detailed and complete view of the accommodation before the first contact.
Detailed information to facilitate purchasing decisions
This unique initiative is part of the Chambéry developer’s desire to continue to innovate despite the challenges of the current market. In the context of reduced demand, offering detailed information to future buyers provides reassurance and facilitates their purchasing decisions. Presenting each home in a unique way will help attract better informed and more mature prospects in their acquisition process. Informing customers about the ergonomics and “habitability” of their future home and the potential adjustments they can make will strengthen their trust. The introduction of precise descriptions thus offers a unique perspective on the interior design of each accommodation, highlighting the work carried out by the technical teams, in conjunction with the architects, to take care of every detail.
“In a context where supporting buyers is a priority, we are convinced that providing more information to our prospects from the start of their customer journey reinforces our commitment to their satisfaction”supports Raphaël Cohen, Sales and Marketing Director of Imaprim.
A dynamic and innovative positioning
By being the first to integrate these new technologies into the marketing process of its real estate offering, Imaprim asserts itself as a pioneer and confirms its status as a dynamic and innovative brand in the real estate development sector. Enough to create an optimal purchasing experience.
Unique and new, the commercial descriptions generated by AI are not only an informative tool for customer services, they also have an SEO scope, in order to improve the natural referencing of the pages presenting the different real estate programs, thus increasing visibility online from Imaprim.
“Our technology based on Artificial Intelligence redefines the presentation of new homes, offering unrivaled personalization and strengthening the positioning of developers. We open new perspectives in terms of real estate marketing for more informed lead generation while consolidating and amplifying SEO”specifies Loïc Barnaud, Founder of Clarté Conseil.
“Our commitment to supporting customers, combined with this technological advancement, demonstrates our long-term vision. We continue and will continue to explore new avenues to remain an innovative and trusted player in the new real estate market, despite the current difficulties. Imaprim is firmly focused on the future, ready to shape a new era in the purchase of new homes,” concludes Olivier Gallais, CEO ofImaprim.
Villa Sylvo Facade rue Chambéry
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2024-03-31 09:18:07
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