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I’m a Girly Zurich: Doll start-up is successful in the toy market

Theresia Le Battistini founds a startup on maternity leave. She expects a wide variety of scenarios and is then surprised: your product is more sought-after than expected.

Theresia Le Battistini founded the doll label I’m a Girly. She says: “Girly has nothing to do with gender.”

Simon Tanner / NZZ

Theresia Le Battistini was a banker for eight years. Then she invested her savings in an idea that potential customers said they were crazy about.

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