ILLIT is the latest girl group under HYBE LABELS and BELIFT LAB. It consists of five members, YUNAH, MINJU, MOKA, WONHEE and IROHA. They have attracted widespread attention from Generation Z with their unique charm.
The release of this advertising campaign is another appearance after ILLIT’s appearance at the Acne Studios 2024 autumn and winter series Paris fashion show on February 28, marking the beginning of the cooperation between the two parties. The ILLIT group will also wear Acne Studios during 2024. Attend important occasions and stage performances.
Jonny Johansson, creative director of Acne Studios, said: “Music is an important part of my life and often inspires me. Music and fashion are also inseparable. K-Pop is the focus of attention right now, and we are willing to work together in a group career At the beginning of our career, we have cooperated with them and grown together. At the same time, we have always been very supportive of emerging talents, and this is also an important step for Acne Studios to reach a new generation of audiences.”
The 2024 spring and summer series advertising campaign was shot in London, photographed by Charlotte Wales, and styled by Léopold Duchemin. The picture style is soft and colorful, and ILLIT interprets the representative items and accessories of the 2024 spring and summer women’s wear series, as well as the brand’s iconic Denim series. In addition, the series’ blockbuster uses faux-retro-style still life images, showing the Platt mini bag, as well as Acne Studios’ new singles Multi-pocket “Camera Bag” and Multi-pocket Micro “Camera Bag”.
The ILLIT group publicly stated through BELIFT LAB: “It is an honor to cooperate with a global fashion brand like Acne Studios before their official debut. This London shooting project is the first group activity of our European trip, and it is like a dream. . We are very excited to start our new chapter with Acne Studios, and we are looking forward to seeing the response to this advertising campaign. We hope that we can create a unique spark and show the best of ILLIT and Acne Studios.”
The advertising blockbuster performed by ILLIT will be launched simultaneously on major social platforms, advertising, online and in stores around the world on March 14, 2024.
