A promotional video published on Ikea’s Facebook page shows a woman vomiting repeatedly – to the horror of several viewers.
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A promotional video published on IKEA’s Facebook pages has caused reactions. The video shows a woman lying on a sofa and vomiting, which has led to negative reactions, especially from people who suffer from emetophobia, a phobia of vomiting. IKEA advertising states that the intention was not to degrade or offend anyone. The video is part of a campaign to promote their removable and washable sofa covers. view more
– Hearing that someone vomits is simply disgusting, says Andrea Elise Hemmingsen Gangså (32).
She is one of several who have left a comment under the video, hoping that Ikea will remove it.
– I find it unpleasant, especially for those of us who struggle with what is called emetophobia.emetophobia.Emetophobia is a phobia of vomiting. Then it doesn’t take much to trigger a panic attack, says Andrea Elise Hemmingsen Gangså.
MORE COMMENTS: Reactions like “Disgusting” and “disgusting” abound under the video. Photo: Screenshot / VG
Not prepared
The advertising video shows a home with interiors from Ikea. The camera moves slowly from children playing to a woman lying on a couch and vomiting.
– Life is not an IKEA catalogue, it says on the screen.
Gangså says she does not understand why Ikea wants to promote disease.
– You can usually choose whether you want to expose yourself to vomit. When it suddenly appears in the media and on TV, you are not prepared. Then you can get really bad, says Gangså, and adds:
– They could have chosen someone who had flu or a cold, for example.
Advertising for sofa covers
In an email to VG, marketing manager for Ikea Norway, Celin Kjenslie, writes that they understand that the video can affect people differently.
– Our intention is not to offend or offend anyone. We continuously work to make commercials that are inclusive and respect everyone, writes Kjenslie.
She explains that the video will advertise sofa covers that can be washed in the machine:
– Many of our sofas come with removable covers. Showing someone lying sick on the couch is one way to bring out this benefit.
Published:
Published: 03.08.23 at 17:29
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2023-08-03 15:29:02
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