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Ikea will soon buy back your old furniture: a PR stunt o …

Swedish furniture giant Ikea will soon buy back your old Billy bookcase and other unwanted furniture for up to half the purchase price via purchase receipts. A PR stunt or is there more to it?

Anyone who is tired of his Billy bookcase, his Poang armchair or his Lövbacken table can return it to one of the eight Belgian Ikea stores from 24 November. There he or she can remove the unwanted …

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