Furniture and household goods giant Ikea plans to launch a used furniture buy-back program, writes the BBC.
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In return, the company will issue coupons worth up to 50% of the price of the original item, which can be spent on new purchases in the company’s stores. The value of the coupon will depend on the condition of the product at the time of return, and it is planned to take back unupholstered furniture, such as bookshelves, tables, chairs, kitchen tables and other similar furniture. 50% of the original price, furniture in very good condition, with some signs of use, will be exchanged for 40% of the coupon, but furniture with pronounced signs of use will be exchanged for 30% of the coupon. The goods will be resold, while the furniture that fails to be sold will be recycled or donated. The new campaign is expected to run from November 24 to December 3, but the offer will continue after that. “To make sustainable living much easier and more achievable, Ikea hopes the initiative will help customers refrain from over-consumption both this Black Friday and in the years to come, “the company said in a statement. The company’s representatives say that in the future the offer will be valid in 27 countries worldwide. Special areas will be created in Ikea stores for the year 2007, where customers can hand over their old furniture and buy repaired or refurbished furniture. Ikea has been testing such an offer in Edinburgh and Glasgow for a year now, and it is planned to open the first second-hand store in Eskilstuna, Sweden this year. Buy Back Friday is Ingka Group’s project, the world’s largest Ikea store manager, and Ingka Group has stores in 27 countries (Latvia’s Ikea store does not belong to Ingka Group), comments Ikea’s Head of Corporate Communications in the Baltics. Renata Dante. However, according to R. Dante, a similar system has already been introduced in the Latvian “Ikea” store – buyers can return new “Ikea” furniture that they did not like or did not fit in their home. Other buyers then have the opportunity to buy these items at a discount and give them a second life.
“In order to ensure that Ikea furniture lasts longer and thus saves the planet’s resources, we offer our customers furniture spare parts whenever possible, as well as opportunities to renew their existing furniture, for example, by replacing worn parts, covers, shelf facades. , “adds R. Dante.
In total, Ikea currently owns stores in 40 countries with 131,000 employees.
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