Spotlight Campaign Analysis: The new IKEA Business Network:
Home offices and mobile offices are massively changing today’s working world. Due to the growing shortage of staff, not only employer branding is becoming increasingly important, but also the actual perceived atmosphere in the workplace – so this has also become an interior design issue.
What can be done to make employees feel more comfortable in the office? How can you get your dear colleagues to come back to their desks more often? What is needed here are ideas that are easy to implement and flexible. It’s no wonder that an attractive market segment has now been identified here…
IKEA Austria GmbH would like to Furnishing area long-term the largest and most competent partners for business people The share of sales in this target group segment is currently at 7%, and 10% is expected soon. The business segment is heavily focused on SMEs, particularly in the hotel and catering industry. New model rooms for IKEA furniture stores are eagerly awaited. The IKEA Business Network aims to offer “professional, personal and customized support for companies.” Membership is free and provides members with benefits that can also be applied to their employees.
medianet Publisher Oliver Young spoke in the spotlight studio with Nicole Reitinger, CFO, IKEA Austria GmbH as well as with Daniel SteinerCountry IKEA Business Leader, IKEA Austria GmbHand gained interesting insights into this exciting business area.
