Do I reach my customers? And if so, how much longer? The advancing digitization, new forms of distribution for products and services and the rapidly changing customer preferences give these questions more and more weight. So are z. B. younger target groups can only rarely be reached via traditional channels and more and more can be found online. Business success is difficult without online marketing – regardless of whether you are addressing business customers or consumers.
The speakers will explain how you can keep your company competitive under these changed market conditions Sabine Betzholz-Schlueter, saarland.innovation & location e. V., and Susanne Bartel-Grudge, IHK Saarland, as part of a webinar in the “Fit for – series of events”.
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