Ifop opens an office in New York – Image

Ifop opens its third hub in New York with l’ambition d’enrichir sa international presence on the marketss du luxury, from beauty and well-being. For Stéphane Truchi, chairman of the management board of Ifop, “chis opening is part of our sgrowth strategyis the sign of a positive dynamics. It strengthens us in the luxury and beauty sectors and wellness in the USA, first marchit’s mondial. This openness allows us to ensure our customers a blanket of their key markets : North America, Europe and Asia. I am egally happy to welcome Stephanie Sandler cas President of Ifop Inc. She will bring son local and international experience and knowledge of the challenges of brand and communication, acquired through her experiences at Chanel and Richemont, New York and Paris” . Stephanie Sandler a been to the derection of Consumer & Market Insights department for Chanel to the USA, then has held various positions in marketing both in the USA and in Paris. At during these three last years, she took the dandection Marketing& Communication of Pïagegroup Richemont for North America. She explains that “Ifop represented the “high fashion“studies, leaning on an expertise de leader recognized, with a strong reputation, particularly in Europe. Each project is personalized as much in the design of the study than in the relation with the customer. This is for this reasonwhat I am delighted with the trust the group has given me to come and bring, in complément,my vision client,experienced in large mluxury homes”

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