IFA 2024: Samsung presented a lot of artificial intelligence and integration of home devices

a hundred years after the IFABerlin technology fair, as an exhibition to show the progress of radio, Samsung presented new products, its advances in artificial intelligence (AI) and the latest innovations in connection between its devices through its SmartThings ecosystem.

In the presentation, held today at the Messe Berlin exhibition center, the South Korean company noted that, in a survey of 11,000 consumers from 11 European countries, only 15% of people say they fully understood how the AI ​​tool can be used in everyday life and yet 66% of the total are looking for ways to create more time, which is taken up by the company as an opportunity to democratize artificial intelligence.

“At Samsung, we’re proud to make AI more accessible and understandable, showing how it can make life simpler rather than more complicated. We believe that AI should be like several pairs of helping hands, meeting their needs and the needs of the world outside them. “Our AI-enabled products give people more time to focus on the things that matter to them,” said Benjamin Braun, Marketing Director, Samsung Europe.

Samsung showed the Galaxy Book5 Pro 360, in collaboration with Intel, which uses the power of the Intel Core Ultra processor to take advantage of Galaxy AI, the company’s artificial intelligence. He also presented the ultra-thin 15-inch Galaxy Book4 Edge, designed by Qualcomm, which is equipped with a Snapdragon X Plus processor combining the functions of Copilot + PC with Galaxy AI.

In addition, Samsung presented the Premiere 9 and The Premiere 7 projectors that reach 4K resolution. This was designed to improve the home cinema experience with crisp sound and better image definition. In addition, it will now include content such as Champions Lague games. Likewise, the company highlighted its Neo QLED 8K AI screens, which use artificial intelligence to display a sharper image.

In terms of entertainment, The Frame was presented, a picture frame that is also a speaker whose connection with other devices is essential to get an immersive audio experience. This wireless speaker was released in collaboration with the Universal Pictures movie Wicked.

On the stage of the IFA, Samsung revealed some new features in its special series of home appliances that are capable of artificial intelligence, such as its hybrid refrigerators that use additional cooling sources such as necessary. It also allows us, after recording what goes into them, to be notified if we need to buy something.

Finally, the special AI washing Combo was shown, a dry washing machine with artificial intelligence that exceeds the minimum energy efficiency requirements for classification A. This machine can also recognize the type of clothes that come in there, its level of dirt and having a wash cycle according to these factors.