From friends and family to influencers, and now content generated with artificial intelligence.
Facebook is a social network in which there is more and more content generated with AI. Everything seems to indicate that it will be the path that Instagram takes
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The first social networks emerged a couple of decades ago, but they are so present in our daily lives that it seems they have been with us all our lives. Of the oldest, Facebook is possibly the one that has generated the most impact.. And this “university project” that emerged at Harvard continues very strongly today. According to the datamore than 3 billion people access the service monthly.
Nevertheless, Facebook has become an “outdated” social network in the eyes of the youngest. How many Zoomers Do you have an active account that you keep updated regularly? And let’s not talk about the Alpha generation, the first generation to be born completely in the 21st century. In other words: under the umbrella short videos for rapid consumption of TikTok Instagram.
Facebook has a sister social network that is Instagramsince it also belongs to Meta. If we had to describe it in any way, it would be like the preferred showcase for brands to promote themselves due to the presence of the influencersusers with a large enough follower base to “influence” their purchasing decisions and opinions. Although it seems that they are about to be replaced by artificial intelligence.
Artificial intelligence is the “natural evolution” of your Instagram feed
There is more and more AI-generated content on Facebook. Everything seems to indicate that the same thing will happen with Instagram sooner rather than later
During the company’s third quarter results conference call, which took place last Wednesday, Mark Zuckerberg, owner of Meta, said that the future of feeds went through enormous amounts of content generated by artificial intelligence. Something that would relegate our friends, acquaintances and influencers.
I think we were going to add a whole new category of content that is generated by AI or content summarized by AI, or existing content put together by AI in some way. And I think that’s going to be very exciting for Facebook and Instagram, and maybe for Threads or other types of feed experiences over time.
It is not unreasonable that Mark Zuckerberg thinks this way. The CEO of Meta used the occasion to promote his large language model (LLM) called Llamaas well as the success of its products based on it, such as the conversational bot Meta AI. Apparently, more than 500 million users use it every month.
And it is that Much of Meta’s future involves artificial intelligence. In fact, Zuckerberg has assured that Llama will increasingly play a larger role in the entire business, with tools for business clients and advertisers. “I don’t know if we know exactly what’s going to work really well, but some things are promising. I’m very confident that in the next few years this will be one of the big trends and one of the big applications.”
The Instagram algorithm has gone from recommending the content of our friends and family to recommending photographs and videos that are receiving a lot of attention from usersmainly generated by creators and influencers. However, this will change again due to the popularity of artificial intelligence.
On Facebook it is increasingly common to find content made using artificial intelligence and that, for better or worse, goes viral. Its impact is such that it can generate up to 10 dollars for every thousand likes that receives a publication, so many users are seeing in it a new way to earn more income, as the source explains.
A good example can be found in the Instagram account @ethos_atxwhich showcases surprising and appetizing food dishes (not all of them). It started going viral a while ago and many people came to believe that it was a real restaurant in Austin, Texas, but All published content is generated with artificial intelligence. And this discovery has only increased public interest.
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