The law of chance and of the house. THE Benetton of Ponzano Veneto decided to divide the assets between the four branches of the dynasty: they all had the same share. There was a little one though problem. With money it is easy to divide, with the brick a little less. So the family mandated consultants to assign the substantial real estate assets in a way random e transparent. We don’t know whether with a Champions League type draw, whether with i becomeif with Monopoly with boxes with prestigious names: Paris «Champs Elysée», Venice «Il Fondaco dei Tedeschi», Rome «Piazza Augusto Imperatore».
It is not our intention to put the naso in other people’s business but it is difficult to forget that the Benetton name still exists associated following the collapse of the Morandi bridge in Genoa, as managers of Autostrade: an advantageous acquisition which allowed them to obtain a tombola of about 300 million euros per year in cash. Their luck wasn’t just theirs sweaters colorful but i toll highways.
The Benettons have always prided themselves on knowing communication (the famous campaigns of Oliviero Toscani, those on social issues) but there are occasions in which the discretionconfidentiality, the silence on certain lotteries they would represent a sign of respect towards those who lost their lives or homes on that tragic 14 August 2018.
2023-12-03 06:29:59
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