If Park Bo-gum proposes to you, will you not accept it? ‘40-year-old single’ dating expert Packpok

Unlike the number of single people and single-person households on the rise in the real world, various dating content is booming. Not only each channel, but also online video services (OTT) are providing matching entertainment programs in which people search for their destined partner. At the same time, so-called ‘love instructors’ are also active on YouTube. They just sit down and talk about topics such as ‘How to get after-sales service on a blind date’, ‘Conditions for marriage’, ‘How to be liked by the opposite sex’, and the number of views exceeds hundreds of thousands or even millions. In this dating information market, managers of marriage information companies are considered as newly emerged catfish (strong competitors). This is because he spares no effort in giving realistic advice on heterosexual relationships based on his experience leading hundreds of couples to marriage.

Seong Ji-in, CEO of the marriage information company ‘Moduui Ji-in’, is also one of the industry catfish. The core of its popularity is cold (and sometimes controversial) ‘fact assault’ on dating, such as “A pretty woman is worth 2 billion won” or “No matter how rich a man is, he shouldn’t lose his hair.” In addition, CEO Sung is also famous for his resemblance to actress Lee Mi-yeon, so a fandom has been formed.

“About 80% of our members come to us after watching YouTube and broadcasts,” said CEO Seong, whom we met at the office of Everyone’s Friend in Gangnam-gu, Seoul. “I think that as the number of non-married people increases, marriage information companies that arrange meetings between people who want to get married will grow even more.” “I do it,” he said.

Q: How did you start YouTube?

A : Even before founding the company, I was running a personal YouTube channel. At the time, I was a couple manager at a marriage information company and created content related to dating and marriage. At this time, in conjunction with the start-up, it became a promotional channel for the company.

Q: Dating advice is a popular content on YouTube. What topics get the most views?

A : The most common question is ‘How can I win the favor of the opposite sex?’ Isn’t this something that everyone who is single is curious about? A lot of people worry about things like, ‘How can I get attention from the person I like?’ And when dating, single men and women have almost the same concerns, such as how to get better at dating and who to marry if it leads to marriage. The topic of dating itself is something that everyone is always concerned about, so no matter what angle it is discussed, it tends to get a lot of views.

Q: The content topics will be endless.

A : People always want to be empathized. While listening to other people’s stories, I like to compare them to my own love life, and I like to argue with them. Since everyone’s story is different, various contents can be produced, but in some ways, they may all be similar. Since love is ultimately a variety of episodes that occur between people, there are many conflicts that arise from lack of consideration, selfishness, etc. Since the two of them can’t come up with an answer, I think they’re trying to hear a third party’s opinion.

Q: Do you watch the various matching programs that are popular these days?

A : I watch dating reality shows to keep up with the latest dating trends. I enjoyed watching ‘Solo Hell’ and ‘Transit Love’. The people who appear on dating program panels are mostly psychiatrists or celebrities, but as someone who is deeply involved in marriage, I think I can give more realistic advice. However, in the case of some matching programs, the contestants are attractive, but the directing seems excessive when you see them being passive and only exchanging glances, as in the Joseon Dynasty. Personally, I prefer programs that show realistic relationships.

Q: What are the dating trends these days?

A : Compared to the past, men look more at a woman’s educational background, and women look more at a man’s appearance. Education does not necessarily mean that you have to graduate from a certain school. Of course, some people choose the name of the university they graduated from. But the most important thing is to communicate well. In particular, the higher a man’s intellectual level, the more he wants a woman who can communicate well. In the case of women, both in the past and now, they would have internally considered their appearance, but these days, they express it more clearly. I tend to confidently say that I want someone who is tall and good-looking. In fact, aren’t boy groups much bigger in the idol market? I think that women consider a lot of men’s conditions, but the truth is that a woman’s appearance really is her style, and if she catches the eye, she often meets him without even looking at the rest.

Q: Aren’t men more concerned about the looks of the opposite sex?

A : That’s right. Men, both past and present, won’t even start if they don’t like a woman’s appearance. No matter how good the rest of the conditions are, even if you introduce the daughter of a chaebol family, if her appearance is not enough, you will not be able to meet her more than 3-4 times. The important thing here is not that your appearance must be objectively outstanding. It has to be appealing in my eyes. When a man likes a person externally, he begins to consider personality, personality, etc. For a man, a woman’s appearance is the first hurdle. The remaining conditions are subordinate.

Q: Isn’t it difficult to find someone of the opposite sex who will like you?

A : To be honest, if both sides have excellent conditions, it is very easy to arrange an agreement. You don’t have to be very outstanding, as long as you’re ‘okay’ by the average person’s standards, you’ll date someone right away after just having a cup of coffee. From the perspective of a couple manager, it would be good to meet more people of the opposite sex before making a decision, but there are many cases where they become lovers after just one or two encounters. On the other hand, there are often times when it is difficult. This is a case where people get emotional and say, ‘Why can’t I meet someone like that?’ In this case, it is difficult to meet the conditions. For example, if a man is a high-income earner, he wants a woman of considerable beauty. However, these days, women also care about men’s appearance, so it is difficult if basic care is not taken, such as hair loss or obesity. The most important thing in dating is whether you have metacognition (the ability to objectify yourself). People who understand themselves better are better at dating.

Q: Is the problem because most people evaluate themselves more highly?

A : There are quite a few opposite cases as well. Some people evaluate themselves so low that whenever they make arrangements, they react without confidence, asking, ‘Why would this person meet me?’ This is also difficult. Even if the other person expresses interest, they do not believe it. It’s because my self-esteem is so low. For these people, mental management comes first.

Q: What is the member age?

A : Most traditional matchmaking companies employ people in their mid-30s or older. Everyone’s Friend has members of various ages, from early to mid-20s to mid-to-late 30s.

Q: Isn’t the younger generation these days not getting married?

A : I think that as the number of non-married people increases, marriage information companies will do better. Shouldn’t a person who wants to get married date someone who is not married? It’s a waste of time and money. Marriage information companies are efficient because they gather people who have at least an interest in marriage and childbirth. Of course, many people think that marriage information companies only have people in a hurry who want to get married tomorrow, but they encourage dating first. Marriage should happen naturally while dating a good person. It’s definitely not something you meet a few times and then talk about getting married right away.

Q: What do you think is the reason for the recent increase in the number of non-married people?

A : Personally, I think there are not many true unmarried people. From a woman’s perspective, if actor Park Bo-gum were to marry her, wouldn’t she? My eyes are high, but I don’t want to put in the effort to meet that kind of person, and I think it’s almost like a feeling of desperation, wondering, ‘Will that kind of person meet me?’ My self-esteem is very low right now, but my ideal ideal is so high that I don’t want to find the middle ground. As a result, all I do is comfort myself by saying, ‘I’m happy alone.’ Actually, there is nothing more fun than dating.

Q: How much does it usually cost to join a marriage information company?

A : It depends on which program you choose. For example, there are two women. One is 37 years old and has high eyesight. The other person must be tall and his/her profession must be a doctor. On the other hand, another person is 25 years old, and says that as long as the person is good, he doesn’t care much about occupation, age, or appearance. Then it doesn’t make sense for these two people to have the same subscription fee. For this reason, costs vary.

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▶ If Park Bo-gum proposes to you, will you not accept it? ‘40-year-old single’ dating expert Packpok