Identifying and Collecting Data for Creating Similar Audiences

The first step to creating similar audiences is identifying loyal and engaged customers. That is, those who regularly interact with the brand (through purchases but also through comments on social networks, recommendations to third parties…). It makes no sense to analyze the behavior of all customers, only those who stay long-term. So the Lookalike Audience should help to find your ideal customer (not just the one who is just passing through).

Subsequently, data on their properties should be collected:

• Sociodemographic data (age, gender, place of residence, marital status, …);
• Cultural data (interests, level of education, occupation, …) ;
• Consumption behavior and habits.

The first step to Creating similar audiences is identification from loyal and committed customers. That is, those who regularly interact with the brand (through purchases but also through comments on social networks, recommendations to third parties…).

It makes no sense to analyze the behavior of all customers, only those who stay long-term. The Lookalike Audience should therefore help to find your ideal customers (not just the ones who are just passing through).

Then should Data are collected on their characteristics:

• Sociodemographic data (age, gender, place of residence, marital status, …);
• Cultural data (interests, level of education, occupation, …) ;
• Consumption behavior and habits.