Merdeka.com – Indonesia Digital Associations (IDA) released survey results related to the performance of advertisements in various online media. The results of this survey can be used to determine a digital advertising communication strategy, especially when it comes to determining which one needs to take precedence between the performance of advertisements in online media or the convenience of readers.
The results of this survey found a variety of important information about what digital formats users like and don’t like. From the survey data, IDA then compares it with typical ad performance for the same, so that it can be seen whether the ad format with good performance is liked by the user.
This survey is supported by IAS as an online ad verification solution company. The survey results are considered to be able to emphasize the need for strategy and technology to become a middle ground between ad performance, user comfort, and ad quality that affect the perception of a brand.
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It is important to pay attention to the consumer experience
Chairman of the Indonesia Digital Association (IDA) Dian Gemiano said, when marketers run digital advertising campaigns, they don’t just place advertisements in the media and hope that the numbers on the performance dashboard will move according to plan.
“More than that, an advertising campaign is a way for brands to communicate and establish relationships with consumers,” said Gemi, quoted from the IDA press statement.
He further said that positive brand and consumer relationships are formed from positive experiences.
“So it is very important for advertisers to pay attention to consumer experience when interacting with their advertisements,” he said.
Source: Liputan6.com
Reporter: Agustin Setyo Wardani
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