After the incredible boom in the two-year period of the pandemic, Dating apps are losing their appeal a bit and they are no longer as strong as before, as demonstrated at the end of 2023 survey he wrote about also Axios: decreasing users, or in any case no longer growing as before, enormous disproportion between men and women (even in the order of 80-20) which leads to the multiplication of cases of harassment, stalking online and unpleasant behaviors such as ghosting e orbiting (What are?).
Tinder remains the market leader but is the one that suffers the most, while those that are somewhat more specialized seem to fare better: from Hingewhich is aimed mainly at those who want a stable relationship, a Bumbleknown for being the one in which only women can start the conversation with the potential partner.
Inside dating apps
Because an algorithm will never make you find love, not even on Valentine’s Day
by Bruno Ruffilli
Clear intentions right from the start
Just Bumble, founded in 2014 by Whitney Wolfe Herd and arrived on the stock exchange in 2021is currently at the center of an operation renovationin content and graphics, which in the intentions should allow it to relaunch itself.
The main novelty is called Opening Moves and gives women the ability to set a question that their matches are allowed to ask reply within 24 hoursa way of making the first move that should allow for more precise feedback on a specific topic or theme: as explained, women can use one of the Opening Move suggested by the app or even structure a customized one.
Almost half of the people interviewed in a survey commissioned by Bumble in early Aprilto which over 6 thousand women around the world aged between 23 and 35 responded, underlined that having more ways to start a conversation would have made the dating experience better, and the second novelty also goes in a certain sense in the same way direction: this is an update of the section What are you looking for in your next meeting?, which now really includes everything. People on Bumble can now select up to 2 dating intentions to display on their profile, from Fun Dates e Intimacy without commitment but to Someone for life e Ethical non-monogamy.
With a little help from artificial intelligence
As for the profile, there are also changes to the loading of the minimum number of images necessary, so as to increase the probability of making a match, e musical interests and tastes shared are now highlighted at the top of personal pages, so that any points in common can be understood more quickly and easily.
Finally, given that algorithms are now everywhere, the company explained that it would also be improved the function Who Likes Youa machine learning model that will propose a daily set of 4 profiles which should be relevant to your interests, based on preferences and past matches.
Lidiane Jones, current CEO of Bumble after a past at Salesforce, he underlined that “in our community, many shared a certain tiredness towards the current online dating experience”, and that “for some, this dating fatigue also included having to make the first move: we are happy to be able to offer more possibilities on how to make the first move with the new feature Opening Moves”.
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– 2024-05-01 22:19:28
