Ibiza will once again have a stand 112 meters square meters at the London tourism fair, the World Travel Market, which is finally held as it was before the start of the health emergency. In 2020 it was canceled and in 2021 it still had numerous restrictions. And the island comes with the intention of “consolidating the UK’s growth at the start and end of the season,” said Consell president Vicent Marí at a press conference held at the island’s headquarters.
“It is important to bet – Marí stressed – on peaks is of the season “. The goal is not to open on May 1, but rather that” April is already an important month. “For this, he stressed, it is essential that there is an important sporting, gastronomic and cultural offer that, by attracting tourists, it makes it possible to open more hotels earlier.
The Ibiza delegation is present “With great enthusiasm” after a season in which “normality was found”, that is the pre-pandemic data for 2019, even if this year, up to September, almost 200 thousand fewer tourists were received than in that season. In 2019 they accounted for 23.7% of the total number of travelers arriving in Ibiza, but this year they accounted for 21.5% of the total. “It has been a good year in terms of numbers, better than expected. It was a very quick recovery, “said Marí, who believes this demonstrates the island’s” capability “as a destination and brand.
This year’s promotion will focus on family tourism, “a lot fallen off traditionally ”in Eivissa, but also sports and gastronomy, with which we want to reinforce the extremes of the season. Thus, in addition to the eight sporting events declared to be of insular interest, Vicent Marí highlighted that the island will host the Multisport World Cup.
The stand will have seven work tables, of which four are areas reserved for private companies and the rest for municipalities (Sant Josep and Sant Antoni share one). Furthermore, as always, Ibiza will have a space inside the Balearic stand. The Consell will also do a presentation outside the Excel, the headquarters of the WTM, precisely in a “trendy” restaurant, aimed at tour operators and specialized media. You will be presented with a video and a campaign whose goal is tourism for families “and the little ones”. “We want British families to rediscover Ibiza,” Marí commented.
