52-12 months-old Schäfer stated he has outlined 3 essential goals for Volkswagen under his helm. The to start with will be an work to make the brand well-known with admirers again just after several scandals.
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“VW is a phenomenal world model and deserves to go again to where by it at the time was. It needs financial commitment in products and solutions, but we also will need to excite the brand by how we speak to the media and the kind of advertising and marketing we generate, “stated Schäfer.
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The 2nd important objective of the new administration is to even more deepen the cooperation with the group’s companions in the sort of Škoda Automobile, Seat, Cupra and the Volkswagen Commercial Autos section. In this area, Schäfer desires to target on streamlining the enhancement of prevalent parts or capabilities, decreasing generation expenditures and shortening the over-all development, for instance within just shared platforms.
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“Even so, that does not imply all cars and trucks will be far more alike. In simple fact, I hope the opposite. I consider we have tremendous possible if we get the job done jointly,” reported the CEO.
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Thirdly, Schäfer has outlined a quite bold program in the context of the so-known as “double transformation” of the automotive sector and marketplace. This signifies that not only combustion engines will be replaced by electric powered types, but also so-termed autonomous autos, i.e. self-driving autos, will quickly come to be electrical cars.
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In this context, Schäfer admitted that Volkswagen has a steep road to go, but thinks the engineers are on the suitable track and that the enterprise has created excellent development with the new voice handle and driver assistant.
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The interview also talked about the software package complications that Volkswagen encountered final 12 months and which most likely caused the stop of the former head of the VW business, Herbert Diess.
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“We have to have to discover from this, pay attention far more to our clients and be a chief,” he extra confidently. It is explained that the adjustments will already be obvious on the ID Buzz product, but also on the restyled ID 3 or on the new Tiguan or Passat.
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“We are operating on increased simplicity, not only with much larger screens, but also with a less complicated person interface and menus. We have to provide the optimum top quality, there is no justification for that,” said the new manager, noting that the Volkswagen previously hadn’t completed more than enough to make its autos and computer software consumer-friendly. “But that will transform,” concluded Schäfer.
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Thomas Schäfer, originally from Marburg, Germany, took up his new place on 1 July this calendar year, having earlier held the similar placement, but at Škoda Vehicle.
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