The new darling of the French. Virtually unknown to the general public before the opening of the Paris 2024 Olympic Games, Léon Marchand has entered the history of French sport thanks to his exploits during the global event. In one week, the 22-year-old swimmer has become one of the heroes of the Games. By winning five medals, including four gold and one bronze, the Toulousain has earned a special place in the hearts of the French. Result: since the start of the Paris 2024 Olympic Games, Léon Marchand has gained more than 800,000 subscribers on the social network Instagram and has multiplied magazine covers.
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King of audiences
A new celebrity that the young athlete still has to learn to manage.I’m taking it full in the face today, let’s not lie to each other, it happens suddenly. Of course, I had thought about it but now I’m going to experience it concretely. I think I’m going to lose a bit of spontaneity in what I’m going to do publicly. I’m going to have a group that follows me everywhere but honestly it’s okay, it’s my family, it’s close to me so I’m taking it well“, he explained to Franceinfo, admitting to finding “Very good“that his exploits may inspire young people.”It’s so great to hear that. Swimming is not a sport that is valued every year or every weekend like football. Shining at home is huge because there is more visibility. Honestly, if children are more and more interested in swimming, it’s huge, it’s my job too” he concluded. Puremedias.com invites you to discover the interview with Léon Marchand in the video above.
READ ALSO : Paris 2024 Olympics: Which artist sings the song that adorns the France Télévisions antennas during the event?
Léon Marchand has given his sport visibility. In addition to the opening ceremony, which achieved the best audience in the history of French television, attracting more than 24.4 million viewers (83,1% audience share) in front of France 2, his exploits achieved spectacular audiences on France 2. The young swimmer’s performances quite simply achieved the best audiences of the 2024 Olympic Games. Thus, a peak at 14.5 million viewers was recorded during his 4th gold medal. A few days earlier, his historic double where he won two gold medals in one evening attracted up to 13,5 millions of viewers in front of France 2.
