the essentials Innovéum, the innovative business incubator of Greater Narbonne, has chosen to take Cassandra Blanc under her wing: at only 27 years old, she is launching a range of cosmetics based on solid, natural, organic and hypoallergenic products.
At only 27 years old, Cassandra Blanc dreams of creating a business. “I like to organize things my way,” explains the young woman with a strong character. Well-tempered like his project: namely the creation of solid and natural cosmetics, with the evocative name of “Naturosolide”. “I developed this concept because since I was little, I have had very fragile skin which reacts to the active ingredients in classic cosmetics. At 18, I also faced adult acne, whereas we do not hadn’t yet heard of natural skin products,” explains the young woman. She then began to make her own “homemade” toiletry products and developed a real interest in “doing it yourself”. At the same time, Cassandra obtained a license as a web and digital strategy project manager. The idea then emerged to combine his two passions, marketing and natural well-being.
By embarking on the adventure of business creation, Cassandra Blanc has the ambition to “offer the best cosmetics, with a healthy and vegan composition, which is suitable for all skin types and for the whole family, from pregnant woman with infant. To do this, she has been working on her project for a year, studying the active ingredients of plants and tracking down suppliers who share her values.
Beauty products in tune with the times
Its solid cosmetics do not lack arguments. To “take care of yourself and the planet naturally”, Cassandra Blanc uses responsible and certified suppliers of raw materials. In addition, its cosmetics “do not contain essential oils, perfumes or endocrine disruptors. They are ready to use and all-in-one: the solid cream can be used for the face, body, as a lip balm or as an after-sun This helps reduce the number of products in the bathroom. These cosmetics address all oily or dry skin problems. The packaging is recycled and recyclable, while all the ingredients are listed. deciphered and written in common language The format is also innovative: solid cosmetics are allowed on the plane and are particularly suitable for people who travel a lot. What’s more, “the manufacture of solid cosmetics produces neither waste nor polluting substances. It does not require water either: this avoids wasting resources and bacteriological development. The formulas being more concentrated, the products are more effective and last longer.
An award-winning and noted project
In addition to a cream and a solid deodorant, Cassandra Blanc wants to develop soaps, detergents, dishwasher powders, etc. The young business leader will soon enter production and set up her laboratory in the Innovéum premises. She intends to create her online store and hopes to market her products in physical points of sale in Narbonnais. His project won 2nd prize in the National Innovation Challenge of Greater Narbonne and benefits from the “Youth Ecological Income”.
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Moreover, to carry it out successfully, Cassandra Blanc can count on the valuable support of the Innovéum hotel and business incubator, and the strength of the BGE network (Move and do business together). A significant support that she also recommends to all project leaders tempted by the adventure of business creation.
