Today the Libraries Day, a sector that is also having a bad time due to the Covid crisis. At Radio Azul we want to look at those small town bookstores, unique and special, where the customer experience is essential.
It is the case of the Apache library, in Las Pedroñeras. Its owner, Pepi Martinez, puts all the care in choosing the books it sells: “I personally go to Madrid to choose them. I like to do it because I choose the ones I like the most and those are the ones I have in my business.”
An important weight in your liberia is child reading, “where there are real works of art, precious books with very beautiful illustrations”, he says.
Pepi Martínez assures that these months of pandemic they have been tough. “Few books are sold,” he says. Added to this difficult situation is fierce competition from large online platforms, with which Pepi says you can not compete. Over the e-books, Pepi is clear: “Touching the leaves, smelling them … is a sensation that technology doesn’t give you. I prefer it.”
Although this bookstore is not to conform and, during the lockdown, reinvented itself. Delivered by bicycle to anyone who would like to buy new books. “The bike is one of my passions and I came up with this idea. I like to be creative and I have many cultural ideas to do in my town, even if they are not taken into account,” he says.
A bookstore, Apache, whose walls are imprinted with the soul of its owner, a entrepreneur with many ideas for his people.
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