hyundai art cars new-york
Hyundai Motor Group (the Group) today announced the organization of an exhibition and parade of 20 Art Cars on the streets of New York to support the candidacy of the South Korean city of Busan for organization of the 2030 Universal Exhibition.
The Group will present a fleet of Art Cars made up of several Hyundai IONIQ 5 and IONIQ 6 100% electric vehicles as well as Electrified G80 sedans from the premium Genesis brand. These vehicles, decorated with graffiti created by the famous Korean artist ‘JAY FLOW’, will reflect all the dynamism of Busan through colorful designs representing the icons of the South Korean city and the slogan ‘BUSAN is Ready’.
Organized concurrently with the highly anticipated United Nations General Assembly High Level Week 2023, this Art Cars exhibition and parade will take place from September 17 to 22. The Group plans to exhibit these Art Cars at Genesis House New York, located in Manhattan’s Meatpacking District, as well as near several iconic New York locations such as Times Square.
These Art Cars will also take a captivating journey through the bustling streets of the Big Apple, introducing world leaders and tourists visiting the city as well as New Yorkers to the rich culture and spirit avant-garde of Busan, while showing them that the Korean metropolis is ready to organize the 2030 World Expo.
The Group actively supports Busan and is generating real mobilization at a global level around its candidacy to organize the Universal Exhibition. To do this, it notably deploys Arts Cars in several major cities around the world, carries out activities in support of this candidacy within the framework of international events and highlights Busan’s commitment to a neutral exhibition in carbon thanks to the use of eco-responsible solutions for the transport of delegations from the Bureau International des Expositions (BIE).
Following the successful presentation of the Art Cars in Jakarta, Indonesia during the ASEAN Summit, and in New Delhi, India during events organized last week on the sidelines of the G20, Busan’s bid to host the World Expo 2030 has particularly attracted international attention. These works of art were acclaimed worldwide, further strengthening the mobilization around Busan’s candidacy.
As part of its efforts to generate global community support for Busan’s bid to host Expo 2030, the Group also released more than 80 pieces of content, including short videos and infographics. aimed at social media, with the aim of promoting Busan as an ideal host city. Two series of promotional videos, created in collaboration with citizens of Busan and foreign residents of Korea, reached more than 100 million views globally three months after their launch in June, significantly boosting support for the candidacy of Busan.
2023-09-21 06:50:28
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