Hyundai Motors will sell cars on Amazon starting next year, and new cars will be equipped with AI assistant Alexa

[비즈니스포스트] Starting next year, Hyundai vehicles will be available for purchase in the United States on the world’s largest e-commerce site, Amazon.

Hyundai Motor Company announced on the 16th (local time) that it had entered into a strategic partnership with Amazon at the ‘2023 LA Auto Show’ held at the LA Convention Center in the United States.

The partnership between the two companies includes online car sales on Amazon, selection of Amazon Web Services as a cloud-first provider for digital innovation, and installation of Amazon’s artificial intelligence assistant Alexa in future new Hyundai vehicles.

Accordingly, Hyundai Motor Company will sell its vehicles through Amazon in the United States starting next year. Hyundai Motor Company is the first brand to sell vehicles on Amazon.

Customers can purchase a car from anywhere and pick it up at the dealer whenever they want, or even pick it up at home.

In addition, Hyundai Motor Company selected Amazon Web Services (AWS) as its cloud-first provider for overall innovation in data management, including computation, storage, management and operation, analysis, artificial intelligence (AI), and Internet of Things (IoT).

Hyundai Motor Company’s intention is to become a more data-centric company by converting all data operations, from research and development to customer service, from the current on-premise form to the cloud form of AWS.

On-premise is a method in which users own all information technology (IT) resources to build a computing environment and directly operate, maintain, and manage it, while cloud stores data on an Internet server and can be accessed anytime, anywhere by simply accessing the Internet. This means that data can be used.

Hyundai Motor Company applies AWS first to production optimization, manufacturing and supply chain management, security and disaster recovery, and connected car development.

In addition, Hyundai Motor Company has decided to install Amazon’s artificial intelligence assistant Alexa in new cars launched in the United States starting in 2025.

Customers can also request the latest traffic updates and weather forecasts through Alexa, or control the in-vehicle media player and navigation system with their voice. You can also use various smart home functions, such as checking whether the front door is locked or controlling the lighting.

Jaehoon Jang, CEO of Hyundai Motor Company, said, “Collaboration with Amazon is an opportunity to realize a smart mobility future by expanding Hyundai Motor Company’s business and sales network and accelerating the transition to electrification.”

On this day, Hyundai Motor Company introduced the new Santa Fe and the brand’s first high-performance electric vehicle, the IONIQ 5 N, at the LA Auto Show. This is the first time that the IONIQ 5 N has been released in North America.

Hyundai Motor Company will launch the new Santa Fe and Ioniq 5 N in the North American market in the first half of next year.

Kia unveiled the EV3 Montcept car and EV4 concept car for the first time in North America at the LA Auto Show, heralding new models to be added to Kia’s North American electric vehicle lineup. In addition, the new Sorento, which was recently released in Korea after undergoing partial changes, was introduced for the first time in North America at the auto show.

At this LA Auto Show, the final candidates for the 2024 North American Car of the Year (NACTOY) were announced.

Hyundai Motor Group’s Hyundai Ioniq 6 was a finalist in the passenger car category, and the Kia EV9 was a finalist in the utility category.

The final winning vehicle will be announced on January 4th next year. Reporter Heo Won-seok