▲ Hyundai Motor Company appears at the ‘LA Auto Show’… “Complete response to U.S. subsidy reduction”
[앵커]
Hyundai Motor Group introduced strategic vehicles it has been working on for a long time, including the Ioniq 9 and Inicium, at the LA Auto Show, which opened today (22nd). Although policy changes are expected due to the second Trump administration taking office, the ambition is to continue the growth of the U.S. market through thorough responses. This is Hye-ran Lee.
[기자]
The ‘2024 LA (Los Angeles) Auto Show’, the largest motor show in the western United States, has begun.
Here, Hyundai Motor Group made its presence known by setting up the largest exhibition hall.
Hyundai Motor Company unveiled the large SUV electric vehicle IONIQ 9 at the Goldstein House in LA a day before the opening of the LA Auto Show, and presented the IONIQ 9 to visitors for the first time on the opening day of the auto show. The hydrogen electric vehicle concept model ‘Inicium’, scheduled to be released in the first half of next year, was also unveiled for the first time in North America.
In addition to the Ioniq 9 and Inicium, a total of 42 vehicles were displayed at the site.
Kia also unveiled its high-performance electric SUV (sports utility vehicle) ‘EV9 GT’ for the first time in the world at the LA Auto Show. In addition, models with improved marketability, ‘The New EV6’ and ‘The New Sportage’ were also exhibited. Both cars are making their North American debut.
Kia prepared a 2,239㎡ exhibition hall at this auto show and displayed a total of 26 vehicles.
Genesis also introduced 9 vehicles, including the GV70 partially modified model and the GV70 electric partially modified model.
The GV70 is a popular model, with 85,000 units sold in the three years since its launch in the North American market. Thanks to this, Genesis has recently established 60 sales bases in the United States. The brand’s first dedicated design center, Genesis Design California, is scheduled to open in the El Segundo area of LA, USA, in the first half of next year.
At this LA Auto Show, Jose Muñoz, President-elect of Hyundai Motor Company, also presented a goal of selling 2 million electric vehicles per year by 2030.
[싱크] Jose Muñoz / President-designate of Hyundai Motor Company
“In the United States, Hyundai Motor Company set a new record for retail sales in the third quarter of this year, up 5% compared to the same period last year. Thanks to a 37% growth in hybrid sales and a 26% growth in electric vehicle sales, it is expected to achieve the highest performance in U.S. retail sales for the fourth consecutive year. (2 minutes 56 seconds to 3 minutes 3 seconds) Hyundai Motor Company aims to sell 2 million electric vehicles annually worldwide with a lineup of 21 electric vehicle models by 2030.”
Electrification is a trend that cannot be resisted, but it is faced with many challenges, such as the announcement of policy changes by the second Trump administration.
President-designate Jose Muñoz expressed confidence in response to concerns about a reduction in U.S. Inflation Reduction Act (IRA) subsidies, saying, “We are prepared for all regulations.”
This is Lee Hye-ran of Seoul Economic TV. /[email protected]
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**How might the potential policy shifts under a second Trump administration, specifically regarding IRA subsidies, impact Hyundai’s strategic decision-making for future investments in the US electric vehicle market?**
## World Today News Exclusive Interview: Hyundai Motor Group Takes Center Stage at LA Auto Show
**Introduction:**
Welcome to World Today News! Today, we’re diving deep into the electrifying atmosphere of the LA Auto Show, where Hyundai Motor Group made a bold statement with its innovative line-up of vehicles. Joining us today are two prominent voices in the automotive industry: **[Guest 1 Name and Expertise]** and **[Guest 2 Name and Expertise]**. Welcome!
**Section 1: Electrifying the Future – Hyundai’s Ambitious Showcase**
* **(To both guests):** The LA Auto Show saw Hyundai Motor Group unveil a captivating display of electric and hydrogen-powered vehicles, including the Ioniq 9 and the Inicium concept. What are your initial impressions of Hyundai’s strategic focus on electrification?
* **(To Guest 1):** The Ioniq 9, specifically, appears to be positioned as a key player in the large SUV EV segment. How do you see it competing with established players in the market?
* **(To Guest 2):** Hyundai’s ambitious goal is to sell 2 million electric vehicles annually by 2030. Is this a realistic target, considering the current state of EV adoption and infrastructure, particularly in the US?
**Section 2: Navigating Policy Turbulence: Adapting to the Changing Landscape**
* **(To both guests):** The article mentions concerns surrounding potential policy changes under the second Trump administration, specifically regarding the Inflation Reduction Act (IRA) subsidies. How might alterations in these subsidies impact Hyundai’s EV ambitions in the US market?
* **(To Guest 1):** Jose Muñoz, Hyundai Motor Company’s President-designate, expressed confidence in the company’s ability to adapt to regulatory changes. What strategies do you think Hyundai might employ to mitigate the potential impact of reduced IRA subsidies?
* **(To Guest 2):** The US is a crucial market for Hyundai. How do you foresee this potential policy shift affecting consumer demand for Hyundai EVs in the US?
**Section 3: Beyond Electrification: Hyundai’s North American Strategy**
* **(To both guests):** Apart from electrification, the article highlights Genesis’s growing presence in the North American market, with its popular GV70 model and the upcoming Genesis Design California. How significant is Genesis’s expansion for Hyundai’s overall North American strategy?
* **(To Guest 1):** What factors do you believe are contributing to Genesis’s success in the US market?
* **(To Guest 2):** Looking ahead, what other opportunities and challenges do you see for Hyundai Motor Group in the North American market?
**Conclusion:**
Thank you, [Guest 1 Name] and [Guest 2 Name], for providing such insightful perspectives on Hyundai Motor Group’s journey toward a more electrified future. Their commitment to innovation and adaptability in the face of a constantly evolving automotive landscape is truly commendable.
