Hyundai Motor Chung Mong-koo Foundation wins Red Dot Award for “OnDream Society” space platform

The Hyundai Motor Chung Mong-koo Foundation (hereinafter the foundation) announced that the social impact space platform of the foundation “OnDream Society (73 Myeongdong-gil, Jung-gu, Seoul)”, opened in April, won the ” Red Dot Award 2022 “in Germany in the Brand & Communication Design category (space design) declared to have won. The Red Dot Award is considered one of the top three design competitions in the world along with the IF Design Award and the IDEA Award. Innovative and excellent designs are selected every year in each category such as concept, product, brand and communication.

“OnDream Society” is a social impact space that nurtures future talent and solves environmental problems. Through the brand slogan “A sustainable future for all”, it was designed with the foundation’s will for a sustainable future.

In this space, the foundation will create “OnDream Society” through activities that share ideas on social issues with future talents and social initiatives (Think Together), learn together (Learn Together) and suggest alternatives (Create Together). plans to become Korea’s representative social impact platform.

As it is the foundation’s first space platform, the location has been carefully selected. This space was the place of residence of Yun Seon-do during the Joseon dynasty and the place of residence of the six brothers Si-young Lee and Hoe-young Lee, who founded the Shinheung Military Academy during the Japanese colonial period. Also located right in front of Myeongdong Cathedral, it is a place where the historicity of Korea’s modern and contemporary history remains intact. The Korea YWCA Association Hall building, built in 1967, was refurbished into a social innovation space “Page Myeong-dong” and the foundation collaborated.

The space design concept of OnDream Society is BLUE ROAD (Between Leverage Unite Environment). OnDream Society extends within Myeongdong Street with Myeongdong Cathedral on the opposite side. We called this road BLUE ROAD and we expressed the will to solve environmental problems by meeting people, influencing each other and working together to solve environmental problems. The Blue Road from the main gate connects the entire space as it runs along the pillars, floor and ceiling.

For the space, eco-friendly materials and space designs were used according to the concept of eco-compatibility. We actively use upcycling materials such as ▲ cork flooring, ▲ wall greening, ▲ bean gravel flooring, ▲ waste plastic terrazzo flooring, ▲ waste recycled plastic chairs and tables, and ▲ welcome walls with empty bottles, such as interior materials, which are representative eco-friendly materials It is aimed at solving environmental problems.

‘OnDream Society’ largely consists of two spaces. Community Space (1st floor), a complex cultural space for sharing and communicating with the public, and Impact Space (6th floor), an office space that creates impact with eco-compatible social initiatives.

The community space on the first floor is a complex cultural space for sharing and communicating with the public. It consists of ▲ ONSO Square, ▲ ONSO Meeting Room, ▲ ONSO Library, ▲ ONSO Life, ▲ Heritage Wall, ▲ Welcome Wall and ▲ Hisbeans Coffee.

* ONSO: Abbreviation of ONDREAM SOCIETY

“ONSO Square” is a space for sharing knowledge and experiences, such as forums, workshops and exhibitions for a sustainable future. It hosts high quality conferences and forums through large LED screens and multimedia art projections for a sustainable future. Pass Message ‘ONSO Square’ can be rented through the OnDream Society website and can be used by up to 90 people.

“ONSO Meeting Room”, a meeting room for 12 people, “ONSO Library” with books on the sustainable future and environmental impact, and “ONSO Life”, which presents value-oriented social venture products and artworks to the public of consumption. “Heritage Wall”, which introduces the message of the Foundation and the OnDream Society through the touch screen, was created in collaboration with “Brother Keeper”, a member of H-OnDream, and the “Welcome Wall” was created using a light bulb a recycled glass bottle. It was made

* H-OnDream Fellow: A team that followed the Hyundai Motor Chung Mong-Koo Foundation impact startup support project “H-OnDream Startup Ground”.

In particular, Hisbeans Coffee, run by Hyangginae People, a social enterprise, employs baristas with disabilities, helping to create jobs for the less privileged. If a certain amount of profit is reached, a portion of the proceeds will be used to hire additional bartenders with disabilities and spread the environmental impact.

Impact Space on the 6th floor is an office space where eco-friendly social initiatives and around 290 H-OnDream Fellow teams make an impact together. It consists of ▲ H-OnDream Lounge, ▲ H-OnDream Office and ▲ Meeting Room.

“H-OnDream Lounge” is an open workspace and networking space where members of approximately 290 H-OnDream Fellow Teams can come and use at any time, and “H-OnDream Office” is an open workspace and a networking space that members of approximately 290 H-OnDream Fellows (Sixty Hertz, Light Route), Poien, Tread & Groove) teams will relocate and use it as a workspace to solve environmental problems such as carbon neutrality and climate change.

In order to solve environmental problems, the foundation focuses on fellows living in the “H-OnDream Office”, and fellows with public goals such as net zero and carbon neutrality, as well as external companies, institutions and startups get together to brainstorm and discuss the environment We are running the “Green Lab Project” to support the project.

Beginning with the “Ondream Society Week” held in April, the foundation communicates through conferences and exhibitions of experts in every field for the purpose of practical discussions and project presentations on “a sustainable future for all” for the MZ generation, the leaders of the future, every year. He said he would set up a venue for

“ONSO ESG College”, which recently completed its graduation ceremony, is a planned project of the OnDream Society, which has been promoted to foster talents who will create a “sustainable future” according to the purpose of the space. ONSO ESG College was held every Friday for 12 weeks from July 8 to October 7 for 28 first-year trainees. This program offers Korea’s highest level of ESG (Environment, Social, Governance) expert classes to help understand ESG concepts and latest trends and provides practical knowledge and experience through meetings with representatives of social initiatives, travel Field and Team Projects It has established itself as a program that fosters sincere social innovators by providing learning opportunities.

In addition, it runs “ONSO Experience”, an open program that allows visitors to the OnDream Society to experience various topics in culture and the arts related to the environment. Upcycling, crafts that use eco-friendly materials and interactive multimedia art workshops are held 2-3 times a month.

The foundation stated that in the future it would like to manage a complex cultural space that communicates with the public through “OnDream Society” and aims to make it a space of social innovation where future generations can discover and solve social problems such as the environment.