After cooperating with Dickies to launch the “Guitar Girl” joint tooling, the Japanese brand HYSTERIC GLAMOUR has joined hands with the Australian brand Perks & Mini (PAM) to bring the first joint project between the two parties. The partnership builds on the longstanding relationship between HYSTERIC GLAMOUR founder Nobuhiko Kitamura and PAM principals Shauna Toohey and Misha Hollenbach. The series is named “HYSTERIC PAM” and explores the collision between the creative spirits of the two brands. As for single products, the series covers T-Shirt, vests, hats, socks, underwear, dolls and stickers and other single products. The design incorporates pioneering elements with the characteristics of both sides in the printing.
In addition, this cooperation series was shot by PAM’s best friend Joshua Gordon, who also created an 80-page photobook “TOY” for this cooperation to explore the “world of toys”. It is reported that a special launch event for the book will be held at the HYSTERIC GLAMOR Shibuya flagship store on May 20th, and the series will also be available on May 20th through Perks & Mini, HYSTERIC GLAMOUR and Dover Street Market.
HYSTERIC GLAMOUR Shibuya
6 Chome-23-2 Jingumae,
Shibuya-ku, Tokyo 150-0001,
Japan
