HP Inc.’s high-end gaming gear brand HyperX has extended the naming rights contract for ‘HyperX Arena Las Vegas’ with global esports entertainment company Allied Esports. said it did
Through this contract, HyperX plans to continue to cooperate with Allied Esports to hold related events in the future with a policy of leading the game, esports, content and entertainment industries.
“We are happy to be able to carry out activities for the game community while maintaining the name HyperX Esports Arena Las Vegas,” said a HyperX official. It can be seen as a key partner of HyperX as it can provide game attractions.”
“As one of the leading global gaming gear brands, HyperX has been a great partner for the past few years,” said Chen Yinghua, President and CEO of Allied Esports. “We are excited to extend and expand our partnership with HyperX and HP. Allied will continue to be committed to providing the best gaming entertainment experience.”
HyperX Arena Las Vegas is the first esports facility on the Las Vegas Strip and hosts a variety of events, including esports game tournaments and shows featuring sports stars and influencers.
Through this, it was selected as the venue of the year at the ‘Esports Business Summit’ in March 2018, and hosted more than 700 events such as League of Legends All-Stars, NHL World Championship, and NBA 2K The Turn. Recognized as the best esports facility in North America by esports fans, professional players, streamers and influencers, and event organizers, it has become a world-class attraction.
In addition, famous influencers such as ‘Mr. Beast’, ‘Ninja’, ‘Jabbawockeez’, ‘Timthetatman’, and ‘Ludwig’ visited and established Since then, it has recorded more than 500,000 visitors.
