Hyperice expands its distribution channels in Spain and Portugal to bring its technology closer to all customers in the Iberian market. The American company for muscle recovery and mental wellness technology, which landed in the Iberian Peninsula last April, has signed agreements with the main retailers and gym chains in the region. Among them are the chains of sports centers Metropolitan and Holmes Place, as well as El Corte Inglés, Media Markt, Fnac, Deporvillage and Worten.
The agreement with El Corte Inglés allows Hyperice to be present in the sports area of seventy stores located in Spain with the Hypervolt 2.0 device, and in fifty stores where Hypervolt GO is sold. In addition, in Portugal it also sells these devices in the chain’s two department stores in Lisbon and Porto, as well as in the online sales channel.
This device is also already available in 96 points of sale in Media Markt; in five Worten stores and on the Fnac marketplace. All these agreements are in addition to those Hyperice already had in other retailers and centers, such as Fittest Freakest, Soluciones Deportivas and the store located in the Citywave Madrid surf complex.
In the field of fitness, the company has signed agreements with Metropolitan to set up charging stations in the Iradier (Barcelona), Isozaki (Bilbao), Eurobulding (Madrid) and San Sebastián centers. The idea is to extend this agreement to the rest of the premium chain clubs, where customers will be able to use the Hypervolt, Vyper 2.0 and Hyperice Sphere devices. Users will also be able to purchase products at Metropolitan, as an official Hyperice distributor.
In addition, the company has become a partner of the Reebok Sports Club of La Finca and Serrano, whose agreement goes further: in addition to being an official point of sale and having charging stations, the American brand is present in the paddle tennis tournaments that they are organized in clubs.
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The company also has agreements with six Anytime Fitness clubs; three XFitness centers; three other CET10 facilities in Barcelona, the Reburn club from Barcelona and the center that O2 Centro Wellness operates in Manuel Becerra, Madrid. All of them are official Hyperice distributors, and the stores have charging stations and equipment so that members can use the devices.
These agreements are in addition to those Hyperice has with former soccer player Aitor Ocio and coach Crys Dyaz, who are brand ambassadors and also distribute the brand in their sports centers.
Outside of Spain, the company has agreements to be the official supplier of recovery devices for the NBA, MLB, NFL or the International Basketball Federation (Fiba). These alliances have allowed Hyperice to bring its technology to the benches and training centers of professional athletes, where athletes can use it to recover while resting during games.
The company also has agreements with the PGA Tour, US Soccer, New York Yankees, Los Angeles Lakers, All Blacks, Movistar Team and Tottenham Hotspur. His sponsored athlete portfolio includes NBA players Anthony Davis and Ja Morant; quarterback Patrick Mahomes; MLB player Fernando Tatis JR; European soccer star Erling Haaland; the tennis player Naomi Osaka, and the golfer Sergio García, among others.
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