Hyosung strengthens marketing in Europe and the USA

Textile specialist Hyosung has appointed two new marketing directors to support continued business growth and global expansion strategy. The South Korean company was able to win industry professional Claire O’Neill for the European area; Long-time Hyosung executive Julia Nam has been appointed as the new Marketing Director for the USA with immediate effect.

Claire O’Neill has relevant experience in the underwear, swimwear and global textiles markets. She is moving to Hyosung from The Lycra Company, where she most recently was Brand Communications Manager EMEA. Before that, she was Marketing Segment Manager EMEA Lingerie, Underwear and Swimwear at the fiber specialist Invista. At Hyosung, O’Neill will work with the company’s European marketing team to promote Hyosung’s specialty fibers and fabrics to select branded and retail customers. In addition, it should manage joint development and advertising programs with important industrial partners.

Julia Nam has worked for Hyosung for 19 years and has held various management positions. Most recently she worked for the company as Marketing Manager Intimates and Swim. As Head of Marketing in the US, from her New York office, she will explore business opportunities and develop bespoke textile solutions to get US brands and retailers on the road to success.

“Claire and Julia bring enormous resources to our team,” explains Mike Simko, Global Marketing Director at Hyosung Textiles. The understanding of the two marketing professionals with regard to the global value chain as well as the brand, retail and consumer needs should help Hyosung to expand its position as a leading provider of textile solutions worldwide.

Hyosung was founded in Korea in 1992. In 1999 the company expanded to China and now has locations in Vietnam for the rest of Asia, in India, in Brazil for the American continent and in Turkey for Europe. The company recently invested in expanding its plants in Turkey and Brazil and plans to expand its production capacity in the near future. With branches in more than 40 countries, the company says it is able to look after and interact with the international supply chain on site. Together with the Hyosung Fashion Design Center (FDC) team, which anticipates trends and creates fabric stories and patterns in the context of global trends, the global brand marketing team supports brands and retailers with design ideas as well as in textile and product development – and helps brands and Retailers in the process of establishing products made with Hyosung specialty fibers with consumers.

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