Hyori Lee’s dishwasher commercial. Picture |. LG Electronics YouTube Capture
Singer Lee Hyo-ri, the returning advertising queen, finally landed an ad for LG Electronics’ Dios washing machine. Hyori Lee, who announced her return to commercial advertising last year after 11 years, stands tall as a total advertising queen.
According to the industry on the 2nd, Hyori Lee has been chosen as a dishwasher model for LG Electronics’ Objet Dios Collection. A 15-second commercial trailer for Hyori Lee’s Washing Machine was released on YouTube on the 1st.
“One day, I got a call from LG Electronics. Hello?” When Hyori Lee answered the phone, the words that came out were, “Have you ever used a dishwasher?” In response to Hyo-ri Lee’s answer of “No,” the invitation was “So try it,” and the call was hung up on Hyo-ri Lee’s “OK,” and when Hyo opened -to Lee’s door, a box of dishwashers had arrived in front of her house.At this moment, the subtitle ‘My first dishwasher’ is playing.
news/cms/202405/02/news-p.v1.20240502.c05f1327f39440c3a262023c1fea8803_R.jpg" data-width="640" data-height="364"/> enlarge picture Hyori Lee Dios dishwasher commercial. Picture |. LG Electronics YouTube Capture
news/cms/202405/02/news-p.v1.20240502.bacb536a5eb64e5481d41a6bcf9ab7b1_R.jpg" data-width="640" data-height="364"/> enlarge picture Hyori Lee Dios dishwasher commercial. Picture |. LG Electronics YouTube Capture
The promotional trailer, which features Hyori Lee in a comfortable outfit with a black top and wide pants, a neutral color interior, and a bright red phone as an accent, has received a good response.
Netizens are leaving favorable comments such as “I think the teaser was well chosen,” “The atmosphere is really good,” “Did Lee Hyori finally go to LG?” “Simple but effective, as expected of Lee Hyori,” and “I’m looking forward to this commercial.”
Lee Hyo-ri, a member of the popular girl group Fin.KL., announced in 2012 that she would not film commercials that are against the cause of her social activism, but announced that she would return to commercials again after 11 years. Last year. Lee Hyo-ri, who started her singing career after signing an exclusive contract with entertainment group Antenna, said, “I want to hire a dance team, an expensive composer, and spend hundreds of millions of dollars on it music videos like in the past. , but I can’t ask the company (I’m sorry),” and “Why am I doing a CF?” I thought he said he wouldn’t do a movie. He also revealed the background of his comeback statement on YouTube, saying, “I buy a lot, I spend a lot, and I give a lot.”
Lee Hyo-ri, who was popular both as a member of the girl group and as a solo singer in ‘Ten Minutes’, immediately returned as a ‘publicity queen’. Starting with the Lotte On commercial, seven commercials were reportedly filmed by the end of last year, including Reebok, Lotte Rent-a-Car, Nutrione, D’Alba, Pulmuone, and Hurom, generating over 5 in total. billion won in sales.
This year, after the Jeong Saem Mool beauty brand ad, an ad for a large company’s home appliances was added. An advertising official said, “In a situation where the use of large models in home appliance advertisements has decreased recently, Lee Hyo-ri’s appearance seems to have proved the effectiveness of advertising.”
The ‘Lee Hyori effect’ is confirmed with more sales. In the winter, the Reebok pad worn by Lee Hyo-ri sold like hotcakes, and advertisers such as Pulmuone, who used a celebrity advertising model for the first time in 39 years, and Hurom, whose their own sales increased 3.7 times compared to the feature. same time last year, smiling happily.
In response to a comment in Pulmuone’s YouTube video released last month that the product was noticed due to the effect of Lee Hyo-ri’s ad, Hyo-ri Lee said, “I’m happy.” “I thought, ‘It must sell well since I got the money,'” he said, expressing his sense of responsibility as an advertising model, saying, “I feel good when someone says ‘I like it’ or ‘I like it.’ “
