On February 4, Huya Live launched a new version V12.0. This version iteration has “dramatic” changes in terms of UI, APP architecture and content settings. According to Huya, this version update mainly includes improving the live broadcast room experience, upgrading the event system, adding community content and game services, etc., to meet users’ needs for professional and interesting live broadcast content.
The competition system has been upgraded, the e-sports encyclopedia has been added, and the community content has become more “hardcore”
When the Huya APP is opened, the hurricane ribbon rotates to the center and the Huya LOGO pops out, allowing users to feel the speed and vitality at a glance. The slogan “Competition is mine, play in Huya” concisely and clearly expresses the focus of the new version. Games and e-sports are both what young users are interested in and what Huya is good at.
For game users, it is an important experience to quickly and easily find the most complete and latest event content, game strategies, welfare props, etc. Judging from the Huya V12.0 version, the APP architecture design fully takes this into consideration. The bottom navigation bar of the APP homepage has changed from “Homepage – Entertainment – Subscriptions – Huzha – Mine” to “Homepage – Community – Events – Welfare – Mine”. Users can easily and quickly find game-related content from the first-level directory.
In terms of event content, Huya has also made upgrades and iterations. As an independent navigation page, “Events” has expanded the event categories, gathered various professional game events, and strengthened the live battle reports of traditional e-sports and sports events. League of Legends, Honor of Kings, Peace Elite, UFC, Snooker, X GAMES… E-sports fans, skiing enthusiasts, and billiards enthusiasts can all find their favorite content on the event channel, making it more convenient for users to find and watch events.
For various video platforms and live broadcast platforms, user acquisition has reached a bottleneck. How to operate existing users well, improve user stickiness and activity, and provide more consumption scenarios are important issues. Therefore, doing a good job in community operations has become increasingly important. In this version iteration of Huya, it can be seen that they attach great importance to and support the community. Among them, the newly added “E-Sports Encyclopedia” covers all-round data on events, teams, players, etc., and forms various rankings through data quantification, such as event points, player performance, team performance, hero winning rate, etc., which is more intuitive It is displayed in front of users to meet the needs of various users in finding events, schedules, players, and professional data.
In addition, Huya Live Community has also added functions such as hot spots, strategies, and player ratings, focusing on user experience and content production. For example, in terms of strategies, using a single game as an index and integrating the multi-dimensional strategy content of the game by heroes, anchors, new version interpretations, etc., the mechanism of “Master Certification + Strategy Incentives” promotes the production of more high-quality content and Discussion topics; and the “Game + Tournament Player Ratings” functional area provides users with a way to comment and express their opinions. Whether they are a novice or a battlefield expert, as long as they have unique game insights, they can speak freely. Users have more hot discussion topics in the community and have higher participation.
AIBless the live broadcast room to make “watching” interaction more interesting
In terms of content experience, the overall experience has been greatly improved. Users have a more interesting and immersive interactive experience in the new version. For example, the new version proposes a new concept of “game-styled live broadcast room”. Based on game content, anchor commentary and other related content, it adds new functions such as AI interesting broadcasts, statistics and display of game data, highlight replays, and anchor interesting videos. Upgrade the “watch and broadcast” mode of traditional game live broadcasts to a real-time commentary and interactive mode based on game content and events.
According to Huya, during the process of watching the live broadcast, the information and equipment status of the anchor’s battle will be recognized by AI, and various styles of commentary broadcasts will be automatically generated. For example, if the anchor completes a counterattack in a headwind situation, interesting AI broadcasts such as “It really boosts morale and you can recover from the collapse” will appear in the live broadcast room. At the same time, the highlight moments of the anchor will be captured by AI and automatically edited. Wonderful operations such as “Triple Kill Moment” and “Blood Counter Kill” can be played back in real time. The audience can savor the exciting showdown between lightning and flint and feel the anchor’s passion at the same time. Emotional changes, interactivity and participation are greatly enhanced.
To a certain extent, the above content can be regarded as that each live broadcast room is equipped with an intelligent broadcasting system, which can compare data between the enemy and ourselves, capture key live broadcast events, and instant replay of exciting duels. At present, it seems that Huya V12.0 intends to explore the innovative application of the live broadcast mode of e-sports events in ordinary game live broadcast rooms, which is also more in line with the needs of Huya live broadcast users for hard-core and professional content.
In the “watch and broadcast” mode, the new version also takes into account user participation. The new entertainment challenge allows users to participate in various events based on their interests. As can be seen in Huya’s latest event preview, the platform will hold the “Yuanmeng Fun Challenge” and “King of Glory End Game” during the Spring Festival. Users can not only obtain platform gifts, game props and other rewards, but also have the opportunity to share 10,000 yuan. bonus.
It is understood that as an upgrade to user interaction and benefits, V12.0 has launched services such as discounts on game props and benefits, and professional sparring. In the process of using it, unlike the game sparring business which is more entertainment-oriented, the new version pays more attention to the selling point of “game professional”. For example, in terms of the team-building function, after users set their own needs and preferences, they can find well-known anchors and team members through “one-click team formation”, “manual dispatch”, and “point-raising masters” Team up. It can be seen in Huya’s event preview that during the Spring Festival, more than 40 top anchors such as “UZI”, “Stance”, and “Red Lotus” will lead fans to form teams to score points.
Overall, Huya V12.0 has many highlights. And this drastic version update also has traces to follow. In August 2023, Huya Company announced that it would carry out strategic transformation and formulate a three-year plan, which mainly includes the development of game distribution, game prop sales, game advertising and other businesses, and promote the change of commercialization focus. Subsequently, Huya’s clarion call for optimizing and iterating platform product applications and content also sounded. This V12.0 major version update brings users a professional and interesting content consumption experience, which is an important step in Huya’s new journey. We look forward to more outstanding performances of Huya in 2024.