Huasheng Online, October 31, in 2021, the total production value of the Hunan tea industry will exceed the 100 billion yuan mark. Recently, the 23rd edition of the “Hunan Black Tea” brand promotion of the Central China Agricultural Expo (Hunan) and the “Pick up the tea to Beijing” event sponsored by the Hunan Provincial Supply and Marketing Cooperative were held in Changsha. Association, Hunan Provincial Department of Commerce, etc. . .
The reporter learned from the organizing committee of the Agricultural Expo that five regional public brands of “Xiaomi tea, Hunan black tea, Anhua dark tea, Yueyang yellow tea and Sangzhi white tea” have formed in the development model of the Hunan tea market.
The data shows that this year alone Hunan black tea produced 75,000 tons, with a total production value of 25.2 billion yuan, taking 1 million tea farmers out of poverty and getting rich. Ma Yanqing, a member of the party group and deputy director of the Hunan Provincial Department of Agriculture and Rural Affairs, said that in the face of the normalized epidemic situation and the uncertain international situation, the Hunan tea industry must build on a new stage of development, stimulate the revitalization of the Hunan tea industry and strengthen the brand for agriculture and agricultural modernization.Establish typical demonstrations to make new and greater contributions to agricultural efficiency, farmers’ income and revitalization rural.
Yang Likai, Deputy Director of the Hunan Provincial Federation of the Council of Procurement and Marketing Cooperatives, said this “Bring Tea to Beijing” swearing-in meeting should strive to build the Hunan tea brand and rapidly increase the influence of “Colorful Hunan Tea “through continuous innovative advertising and marketing methods. Strengthen, expand and expand the Hunan tea consumption market, accelerate the construction of the “Colorful Hunan Tea” industrial cluster, strive to build an industrial support hub, and promote the high-quality development of 100 billion Hunan tea.
It is reported that “Wucai Xiang Tea” covers 5 public brands including “Xiaoxiang Tea”, “Hunan Black Tea”, “Anhua Dark Tea”, “Yueyang Yellow Tea” and “Sangzhi White Tea”. tea flavor “and” natural tea flavor “are called” five flavors of tea and Hunan “, which correspond to the five flavors of life.
Taking the “Colorful Xiang Tea” industrial cluster brand as a starting point, Hunan Province is committed to transforming the tea industry into a leading industry that promotes rural revitalization and regional economic development. In 2021, “Wicai Xiang Tea” was approved as a project for the construction of profitable industrial districts by the Ministry of Agriculture and Rural Affairs and the construction of clusters of the Wucai Xiang tea industry began to be officially implemented and fully advanced .
Yang Likai believes it is necessary to delve into Hunan tea culture, tell the story of the “Colorful Hunan Tea” brand, innovate advertising and marketing methods, and promote and promote high-quality development of Hunan tea industry.
■ All media reporters Zhang Hao
