Huasheng OnlineMarch 2 (Hunan Daily, Huasheng Online reporter Chen Wei) The movie box office has not only recovered to its pre-epidemic level, but also set a record of nearly 20% growth. The reporter learned the latest data from the Hunan Provincial Film Bureau today: In February 2021, the total box office of films in our province was 444 million yuan, an increase of 19.03% over the same period in 2019, ranking 11th in the country, up 3 places from 2019. What is even more happier is that in the strongest Spring Festival stalls, Hunan is 4.18 yuan lower than the national average ticket price of 48.89 yuan.
The strongest Spring Festival gear boost
In February, the province’s film market can achieve outstanding results, and it is inseparable from the help of 2021 “the strongest Spring Festival file”. It is understood that during the Spring Festival from February 11 to 17, 2021, the box office of movies in our province was 256 million yuan, an increase of 39.53% over the same period in 2019, ranking fourth in the country; the number of movie viewers was 5.7355 million, compared with 2019. An increase of 37.78% over the same period, the increase ranked second in the country.
Throughout February, the total box office of movies in our province was 444 million yuan, an increase of 19.03% over the same period in 2019, ranking 11th in the country, up 3 places from 2019, and the number of movie viewers reached 10.419 million, an increase over the same period in 2019. 17.93%.
The number of moviegoers still increases as fares rise
Due to the obvious increase in audience watching demand during the Spring Festival, the ticket prices for the Spring Festival stalls each year will be higher than usual. This year is even more special. In most regions of the country, the current limit of theaters is 75%, and in some areas, the current limit is even 50%. Movies have longer sets and fewer rehearsals, making it harder to get a ticket for golden shows or popular movies. Ticket prices have risen, but the number of movie viewers has increased significantly. On the one hand, it illustrates the audience’s enthusiasm for watching movies during the Spring Festival and their support for their favorite movies, reflecting the appeal of this year’s Spring Festival films; on the other hand, it also shows that most viewers I think the fare for the Spring Festival this year is still acceptable.
From the fare point of view, the national average fare for the Spring Festival stall is 48.89 yuan, and that of our province is 44.70 yuan, which is lower than the national average fare and ranks 6th among the “Top 10 Cities with the Least Increase in Ticket Prices for the 2021 Spring Festival”. Judging from the number of games, the number of games for the Spring Festival in our province in 2021 is 100.3 million, and the per capita number of movie viewers has increased from 42 in 2019 to 57, an increase of 35.71%.
County town Spring Festival stalls over 100 million
It is worth mentioning that this year, under the normalization of epidemic prevention and control, the demand for watching movies during the Spring Festival holiday in our province, cities and states has increased. During the Spring Festival, the box office and the number of moviegoers in our province, cities and states, including the box office and moviegoers of movie theaters in the province’s counties, have increased significantly, and most of the cities have box offices exceeding 10 million. Among them, due to the rapid development of county cinemas and the local Chinese New Year initiative, the box office of the county cinemas in our province exceeded 100 million yuan for the first time during the Spring Festival, a significant increase.
In terms of films, in our province, “Hello, Li Huanying” ranked first in the province’s Spring Festival movies with a box office of 159 million yuan. “Detective Chinatown 3” and “Assassination of Novelists” followed closely with 141 million yuan and 28.1253 million yuan respectively.
In February, the results of the Chinese Film Audience Satisfaction Survey conducted by the China Film Art Research Center and Yien in the Spring Festival 2021 survey showed that the 2021 Spring Festival audience satisfaction score was 85.2 points, becoming the most satisfied audience since the survey started in 2015 The Spring Festival file is also the first of the six Spring Festival schedules that have been surveyed, and the first one in which all film satisfaction exceeds 81 points.
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