People experience the world through their sensory organs (for example their eyes or ears) in a completely personal and individual way – therefore the experiences are not always comparable with those of fellow human beings. The question of how people process situations visually, for example, describes the concept of perception, namely the interplay of information acquisition and information processing. This is exactly where the eye tracking technology comes in, which is used at the FH Kufstein Tirol for research purposes. In the area of usability, UX design or product development, valuable information can be provided for research and / or clients.
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