HUGO’s brand motto #HUGOYourWay #, which has been launched since the 2022 brand revival, will release new connotations and potential energy this season, and push the new dimension of self-expression to the core of the brand narrative through stories deeply rooted in music and style. HUGO integrates into the music world in the autumn and winter of 2023, arousing the harmonious resonance of music and fashion, and also providing a new medium for the connection, interaction and rebellious expression of the HUGO community. Brand spokesperson Bella Poarch and independent musicians will support the 2023 autumn and winter series of advertising campaigns and brand activities, showcasing their personal talents and motivating fans with the power of the stage.
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Bella Poarch takes the lead in the 2023 autumn and winter series of advertising campaigns, and the new HUGO x Bella Poarch cooperation series is also being created. When this series and its creative advertising blockbuster are released, HUGO cleverly connects the dynamic energy of music with inner personality and self-expression, sublimating the brand motto #HUGOYourWay #There is enough.
The social media advertising blockbuster will appear on the brand’s major social platforms, covering many original content inspired by music themes. Global celebrities Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark and William Ernult will share the ombré denim looks from the Fall/Winter 2023 campaign on social platforms. HUGO’s social media channels will be filled with energetic music, accompanied by blockbuster videos, bringing together inspirational stories, music, rhythm and fashion.
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The HUGO 2023 autumn and winter series presents youthful textures, materials and styles, drawing on distinctive design codes and aesthetic color matching. The iconic HUGO logo embellishes the brand’s signature items and accessories, retaining the pure authenticity, maverick and deviant spirit of brand users. The 2023 autumn and winter series launched HUGO red and black tie-dye denim and jersey sweaters, exquisite metal trim handbags, T-shirts and loose hoodies decorated with retro avant-garde patterns, and deeply explored the original, authentic and rebellious brand Spirit. Indigo, lavender purple, caramel brown and HUGO classic black, white and red collide and interweave, deriving different layers and dimensions.
From the latest series design and brand motto, to beautiful music and vigorous rhythm, the HUGO 2023 autumn and winter series advertising campaign contains undoubted vitality and energy. The kinetic energy of music ushers us into a new era of indulgent singing that transcends the boundaries of fashion. The new advertising blockbuster uses “Body Wan Shake” sung by Freq Motif x Magugu as the background music, invited the photographer Stuart Winecoff to take the shot, and Trey Laird and his team Team Laird served as the art director, showing free creativity and charming charm.
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HUGO’s global stores will present the avant-garde and bold 2023 autumn and winter series through window display and indoor sales. Hugo.com, the online boutique of HUGO, will be the first to release a large advertising campaign and showcase the main styles of the season.
