The online advertising market is currently undergoing major shake-ups. The two omnichannel platforms Outbrain and Teads are merging.
This creates one of the world’s largest Internet advertising platforms.
Outbrain, the digital marketing ad tech platform, paid one billion US dollars to buy the global video advertising company Treads.
Outbrain was founded in 2006 and is headquartered in New York. The company offers native advertising and content recommendations for websites that are designed to match the respective content there.
Rumors of a takeover or merger have been circulating in recent weeks. The merger of the two companies will create one of the largest advertising platforms that can operate via the web, connected TV and apps.
The new platform will have a wide reach: it connects 20,000 direct advertisers with 10,000 premium media environments, can cover over 50 markets and reach more than 2 billion consumers every month, according to the Outbrain press release of August 1.
David Kostmanthe CEO of Outbrain, will serve as CEO of the combined company, along with the current Teads Co-CEOs, Bertrand Quesada and Jeremy Arditiwho will be appointed as co-presidents.
“This strategic combination opens up enormous new opportunities for the advertising industry,” explains Betrand Quesada, co-founder and co-CEO of Treads. The aim of the merger is described in the press release as follows: “The aim is to create an end-to-end solution for full-funnel marketing.”
