As the industry eagerly awaits the release of the iPhone 16, Huawei is positioning itself to overshadow Apple by announcing a new smartphone on September 9, the same day as Apple’s conference. The Chinese giant plans to revolutionize the market with the first smartphone with three foldable screens, an innovation that could capture attention in the face of new iPhone models.
Huawei chose to unveil its new smartphone just hours before the Apple event, taking a calculated risk to divert attention from the iPhone 16. While this strategy is bold, it could either propel the brand forward or make it fade away in the face of Apple’s hype machine. However, with rumors claiming that the iPhone 16 is unlikely to bring any major revolutions, Huawei sees a golden opportunity to shake up its rival.
Huawei’s new model stands out with a unique concept: a smartphone with three screens that can be unfolded on a single plane, allowing the user to switch from one screen to three depending on their needs. This approach, radically different from current folding smartphones such as the “Fold” and “Flip” models, could well be a game changer.
The Chinese brand has sent out invitations for its conference scheduled for September 9 at 2:30 p.m. local time, from its headquarters in China. The challenge is a big one: diverting media attention from the iPhone 16, Apple’s flagship products. Nevertheless, with such a bold innovation, Huawei hopes to make a big impact and impose itself on the front of the stage.
