Roger Federer is promoting the “Grand Train Tour of Switzerland” in 2023 with comedian Trevor Noah for Switzerland Tourism.
(Press release) Roger Federer is promoting the “Grand Train Tour of Switzerland” for Switzerland Tourism (ST) in 2023. ST’s global brand ambassador stars in the national tourism marketing organization’s latest film alongside comedian Trevor Noah. He was able to convince him to advertise train travel in Switzerland with him.
However, both have to contend with some challenges during the joint shoot, such as Swiss punctuality – or choosing the right platform. The two accidentally get on the panorama train to Interlaken. However, the involuntary trip soon turns out to be a stroke of luck. Because in Switzerland you never sit on the wrong train. That’s the message of ST’s latest commercial, which will be shown around the world.
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Although he retired from top tennis in 2022, Roger Federer is still at the top of the world. The film “No one upstages the Grand Tour of Switzerland” by Switzerland Tourism (ST), with which he promoted the “Grand Tour of Switzerland” together with Anne Hathaway last year, was able to compete against the crème in the “YouTube Ads Leaderboard”. de la crème of the global advertising industry and take second place – right after Samsung and ahead of Omega, Amazon, Netflix or Apple. This makes it the most successful tourism commercial in the world. Released in April 2022, the clip has been viewed over 103 million times to date. According to the new Advertiser of the Year, André Hefti, Marketing Director of Switzerland Tourism, the collaboration with Roger Federer and his team still has a lot of potential: “This collaboration offers us a unique perspective and inspires us again and again to come up with new ideas.” [RELATED]
Roger Federer and Trevor Noah, two brothers in spirit
After Robert De Niro – and Anne Hathaway in 2022 – stood by his side in front of the camera in 2021, the ST brand ambassador will again receive acting support this year. The 2023 campaign co-stars Trevor Noah, a comedian, best-selling author, producer and philanthropist who, like Roger Federer, is half Swiss, half South African.
And the team behind the camera is also top-class: The film was directed by Tom Hooper, who in turn received an Oscar for the film “The King’s Speech” in 2011. ST Director Martin Nydegger on the latest film: “We are thrilled to have found another world-class travel companion to accompany Roger Federer in Trevor Noah. The fun that the two had together during the shoot can also be clearly felt in the film and perfectly sets the scene for the enjoyable train journey in Switzerland». The campaign will be deployed globally, with a focus on the US, India, Korea, Southeast Asia, Greater China, UK and Germany markets.
The “Grand Train Tour of Switzerland” at a glance
• A round trip of 1,280 kilometers through Switzerland, which takes in the greatest highlights of the country
• 8 stages, past 11 lakes and 5 UNESCO World Heritage sites in Switzerland, including the Bernina Express on the Unesco World Heritage route
• 21 mountain excursions along the round trip, for example at the foot of the world-famous Matterhorn • Europe’s highest railway station, the “Jungfraujoch – Top of Europe” at 3,454 meters above sea level
• At 2,253 meters above sea level, the Bernina Line / the Bernina Express is the highest train connection in Europe (height measured at the Bernina Hospice)
