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Advertising and tracking: To offer you relevant content and personalized advertising, we use cookies and other technologies. We use this to measure how and with what you use our offers. We also pass this data on to third parties. The number of our partners at the moment 0. We access your device, store cookies or other information and we or third parties may use these and personal identifiers (eg device identifiers or IP addresses) and based on your individual usage behavior. .
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…store and/or access information on a device
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…Submit external content
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… query the exact location data and device characteristics for identification
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…Play personalized content, content measurement, audience insight and product development
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… play personalized ads and measure advertising
Note on data transfer outside the EU: Depending on the individual case, data may be processed outside the European Union as part of the use of third party services. This will only happen if the special requirements of Art 44 ff.
2024-11-29 16:48:00
#HSV #saves #lead #Stuttgart #time
## Expert Interview: Navigating the Complex World of Online Advertising and Tracking
**World Today News**: Welcome to World Today News, where we delve into the issues impacting our digital lives. Today, we’re discussing the ever-present world of online advertising and tracking, often shrouded in jargon and technicalities. To shed light on this topic, we have invited **Professor Michael Davies**, a leading expert in digital privacy and data security, to share his insights.
**Professor Davies:** thank you for having me. It’s crucial to understand how our online activity is being tracked and used, especially as technology evolves at a rapid pace.
**World Today News:** Beginning with the basics,what are “cookies” and how do they function in the context of online advertising?
**Professor Davies:** Cookies are small text files that websites store on your computer or mobile device. They serve various purposes, from remembering your login facts to tracking your browsing history. In online advertising, cookies are used to identify your interests based on the websites you visit and the products you view. This information is then used to target you with personalized ads.
**World Today News:** This personalization can be convenient, but it also raises concerns about privacy. How dose the use of cookies and other technologies impact individual privacy?
**Professor Davies:** the use of cookies and other tracking technologies can lead to a loss of privacy if not handled responsibly. When combined with other data points, cookies can create a detailed profile of your online behavior, revealing sensitive information about your interests, demographics, and even financial situation.
**World today News:** The text mentions “third-party partners”. Who are thes partners, and what role do they play in the online advertising ecosystem?
**Professor Davies:** Third-party partners are companies that specialize in data collection and advertising targeting.They often work with websites and advertisers to collect and analyze user data, which is then used to deliver targeted ads across multiple platforms.
**World Today News:** How can individuals regain control over their online data and minimize the impact of tracking?
**Professor Davies**: There are several steps individuals can take:
* **Review Website Privacy Policies:** Before providing personal information or accepting cookies, carefully read the website’s privacy policy to understand how your data will be used.
* **Adjust Browser Settings:** Most web browsers allow you to block or restrict third-party cookies. You can also utilize “incognito” or “private browsing” modes for more limited tracking.
* **Use Privacy-Focused Tools:** Consider using privacy-focused browsers, VPNs (Virtual Private networks), and ad-blocking extensions to enhance your online privacy.
**World Today News:** Professor davies, thank you for your insightful description. We hope this interview has empowered our audience to understand the complex world of online advertising and tracking and make more informed decisions about their online privacy.
**Professor Davies**: My pleasure. Empowering individuals to control their digital footprint is essential for a healthy and equitable online habitat.
