Home » Business » #HSMAday 2023: Exploring AI, Distribution, Marketing, and Law in the Hotel Industry

#HSMAday 2023: Exploring AI, Distribution, Marketing, and Law in the Hotel Industry

The specialist event for the hotel industry will take place in Frankfurt am Main in 2023 from September 6th to 7th. This time the focus is on AI, distribution, marketing and law.

In addition to the central program items “Artificial Intelligence” and “Change processes in airlines in the transfer to hospitality”, the organizers also offer updates on sensitive topics in the hotel industry: Peter Hense, #LegalRockstar of HSMA Deutschland eV and Founder & Partner/Head of Data & Technology Law at Spirit Legal, informs about the latest legal developments in distribution, marketing and data law since the pandemic. Current topics such as how hotels deal with shitstorms, new opportunities in direct sales and the further development of revenue management will also be addressed in specialized lectures by industry experts.

On the evening of September 7th, the presentation of the “Green Sleeping Awards” powered by Swissfeel – initiated by the specialist magazine “Schlafen Spezial” as a cooperation partner of HSMA Deutschland eV – as well as the presentation of the HSMA Social Media Awards powered by Online Birds will take place.

“This year’s #HSMAday promises to be a brilliant experience again. Subject matter experts, leaders and visionary thought leaders will take the stage to share their knowledge and experiences. The participants have the opportunity to benefit from practical case studies, innovative solutions and proven strategies,” says Zeèv Rosenberg, Head of Business Development – AMANO Group & President HSMA Germany eV

Sarah Vieth, Marketing and Event Manager of HSMA Deutschland eV, adds: “We are looking forward to #HSMAday 2023, where industry experts and up-and-coming talents from the hotel industry will come together. Our goal is to always have an inspiring To offer a platform where knowledge is exchanged, new ideas are born and partnerships are formed. #HSMAday is the meeting place for those who want to shape the future of the hospitality industry.”

The various expert groups of the association regularly develop numerous contents in order to then present them at the events and incorporate them into the lecture program. In addition to topicality, the association always values ​​neutrality. Not only the members of HSMA Deutschland eV benefit from this – the participants in the extensive range of specialist events also have the opportunity to take advantage of this knowledge transfer.

With the #HSMAday, the association provides a platform to gain new insights on the main stage, in the session rooms and in the lectures, to expand your own knowledge and to find out about current topics. Every year, the event offers numerous lectures on the popular topics of distribution, marketing, revenue management, digitization, technology and employer branding in the hotel industry. This year, the industry event will take place from September 6th to 7th, 2023 in Frankfurt am Main in the Scandic Hafenpark Frankfurt. On the evening of September 7, 2023, HSMA Deutschland eV invites all participants to a dinner and party followed by the presentation of the HSMA Social Media Awards and Green Sleeping Awards. The Green Sleeping Award is currently one of the few awards that deal with the heart of the hotel industry: sleep and the bed that goes with it. More information at: https://www.hsma.de/de/events/hsmaday.


2023-07-13 15:29:02
#HSMA #Germany #presents #program #HSMAday

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