Meeting the needs of the growing affluent class
According to a report released in July by global wealth research firm New World Wealth (South Africa) and investment consulting firm Henry & Partners (Switzerland), Vietnam is the country with the fastest growing number of millionaires. World, up 98% over the past year.
Specifically, Vietnam currently has about one millionaire with a personal net worth exceeding $19.4 million. At the same time, Vietnam’s asset accumulation trend continues to increase.
Discussion at the “HSBC Premier – The Pinnacle of Prestige” event. Photo: HSBC Vietnam
Recently, HSBC conducted a senior customer opinion survey among Vietnam’s high net worth customer segment through Ipsos, a large and innovative international market research company. Ha Day and Ho Chi Minh City. Respondents must be between 35 and 60 years old, have a total bank account balance of more than VND300 million or a monthly net profit of more than VND150 million, and have an international mindset.
Accordingly, survey participants ranked supporting their children’s future (64%), investing in major assets such as their home (59%), and maintaining their health and wellbeing (55%) as their top priorities in life. These results are similar to the opinions of citizens in Asian countries who said in another HSBC survey that health-related issues were one of their top priorities.
Tim Evans, President of HSBC Vietnam, said: “Vietnam will continue to have significant economic growth opportunities for many years to come. So Vietnamese people are also becoming wealthier. Higher incomes and a growing middle class are factors that provide Vietnamese people with more disposable income to spend on lifestyle and personal investments, satisfying their needs for the future. Banks therefore face many opportunities in this sector, as long as they have enough high-quality products and effective financial consulting services to meet the growing needs of the Vietnamese people.”
HSBC Vietnam collaborated with Mastercard to organize the “HSBC Premier – The Pinnacle of Prestige” event. Photo: HSBC Vietnam
Appropriate privileges for HSBC Premier 2024
With the desire to enrich the living experience and banking services for the premium customer segment, at the recent “HSBC Premier – The Pinnacle of Prestige” event, HSBC Vietnam Nam announced HSBC Premier 2024, an upgraded privilege of Premier premium customer service. .
HSBC Premier 2024 is designed to bring new privileges and convenience to premium customers.
The privileges of a life you deserve: Holders of the HSBC Premier Mastercard and HSBC TravelOne Credit Card will receive premium privileges to meet their needs. Tourism enrich your life experience. Enjoy exclusive airport services, including relaxation in lounges around the world, priority airport transfers and airport fast-track check-in services, and travel insurance. Complimentary green fees at golf courses nationwide Enjoy exclusive access to professional investment and lifestyle events hosted by HSBC Premier.
HSBC Vietnam announces upgraded privileges of Premier Premium customer service. Photo: HSBC Vietnam
Global specialized financial services: HSBC premium customers will receive comprehensive support around the world, including recognition of global premier customer status, overseas emergency financial support, simplified overseas account opening support, free online international remittance, and global tax consulting incentives from HSBC partners. . network. Customers can also share their Premier status with their immediate family, build their child’s global future with a Premier NextGen account, and support study abroad plans.
Plan your finances, conquer prosperity: HSBC Premier clients will also receive expert financial advice from Premier Client Relationship Managers and reputable investment fund management partners such as VinaCapital and Dragon Capital to help clients manage, preserve and grow their wealth.
Premium banking services: Enhanced customer service with priority support and preferential interest rates to ensure effective global financial management.
Pramoth Rajendran – Director Wealth Management and Personal Financial Services, HSBC Vietnam spoke at the event. Photo: HSBC Vietnam
Sharing about the HSBC Premier 2024 strategy, Mr. Pramoth Rajendran said: “Vietnam’s wealthy population is growing strongly, and forecasts show that Vietnam will be one of the fastest growing places in the world for the number of wealthy people in the next decade, both in terms of GDP per capita and number of millionaires. The luxury customer segment continues to be one of HSBC’s key focuses, where we understand our customers’ needs to ensure attractive premier benefits and lifestyle privileges from a network of partners commensurate with their status and leverage HSBC’s strengths in the Vietnamese market. We are working hard to make it more vibrant and competitive.”
Representative of HSBC Vietnam and Mastercard. Photo: HSBC Vietnam
Recently, HSBC Vietnam was selected as the “Best Premium Banking Service Initiative of 2024” bank by Asian Banking & Finance, an authoritative magazine for the Asian financial services industry. This title is the result of HSBC’s ongoing efforts to enhance the premium banking experience through new international privileges, including opening international accounts, easy access to credit when moving, instant global transactions at competitive interest rates and recognition of Global Premier Customer status. We provide comprehensive asset management experience.
This award and the customer service improvements being implemented by the bank demonstrate HSBC’s commitment to providing the best service experience to its premium customer group.
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